Minister of State for Youth Affairs & Sports Kiren Rijiju recognizes Tata Play’s initiative of providing free access to Tata Play Fitness amid COVID-19 outbreak
Tata Play enables its subscribers during the lockdown- offers emergency credit facility and free access to its interactive services
Now Stay Home, Stay Jingalala
- Emergency credit facility to be made available to subscribers who have been unable to recharge their account to ensure access to uninterrupted entertainment
- Free access to 10 of Tata Play’s top-notch interactive services, to enable customers to learn something new during the lockdown period
Mumbai, April 1, 2020: With an objective to ensure that all subscribers have access to uninterrupted entertainment round the clock while staying at home during the nation-wide lockdown period, Tata Play, India’s leading content distribution and Pay TV platform has announced emergency credit facility for subscribers who have been unable to recharge their account due to various reasons, inability to find a dealer to do it for them being one of them. The step has been taken largely to ease out the lives of the non-tech savvy viewers who constitute a considerable size of the subscriber base.
In addition to this, 10 of Tata Play’s interactive content services have been made free to encourage the consumers to remain fruitfully engaged, learn and do something new in the safety of their homes during this period of public health scare.
The emergency credit facility will provide subscribers a balance loan for a specified time period. The credited amount will be debited from the user's account as soon as he re-activates his service without any interest.
| Sr. No | Service | Tune in No. |
| 1 | Dance Studio | 123 |
| 2 | Fun Learn | 664 & 668 |
| 3 | Cooking | 127 |
| 4 | Fitness | 110 |
| 5 | Smart Manager | 701 |
| 6 | Vedic Maths | 702 |
| 7 | Classroom | 653 |
| 8 | English | 660 (Hindi) 1424 (Telugu) |
| 9 | Beauty | 119 |
| 10 | Javed Aktar | 150 |
Meanwhile, free access to content will include value added services for the entire family, targeted towards a variety of age groups. Tata Play Fun Learn, Smart Manager, Vedic Maths, Cooking, Classroom, Dance Studio, Beauty and Fitness count amongst the most popular services that will be available at a time when it is imperative for people to join the drive to stay at home. The credit facility can be easily accessed by giving a free missed call. The free interactive services can easily be accessed on the set top box or on the Tata Play Mobile App.
To spread the word on these initiatives, Tata Play has created a unique TVC to celebrate the spirit of Stay Home, Stay Jingalala. The creative idea -Chalo Ghar baithe baithe kuch naya seekhein- has been conceptualized by Ogilvy India for Tata Play. The TVC was shot and directed remotely by real people on their phone cameras in seven different cities - Kolkata, Mumbai, Delhi, Gurgaon, Lucknow, Chennai and Jodhpur. Not a single person stepped out of their homes for the production which was executed in a period of just two days.
Here is the link to preview the campaign film: https://www.youtube.com/watch?v=b0WmJj3rtbE&feature=youtu.be
Talking about the campaign, Sukesh Nayak, Chief Creative Officer, Ogilvy India, said, “In times like these, it’s important that brands contribute to help its consumers in its own way. By deciding to free up services, Tata Play is doing their bit to entertain and engage its subscribers while they stay at home.”
Subscribers whose account gets deactivated need to simply give a missed call on 080-61999922 from their RMN. Post which their account will get credited, automatically resuming services.
For more information on Tata Play, visit qa-portal.tataplay.com & watch.tataplay.com
Tata Play Contacts:
Atrayee Chandra | E: atrayee.chandra@tataplay.com
Aditya Ravi | E: aditya.ravi@tataplay.com
Genesis BCW Contacts:
Sukriti Kumar | M: +91 9833252547 | E: sukriti.kumar@genesis-bcw.com
Saroj Gupta | M: +91 8291846169 | E: saroj.gupta@genesis-bcw.com