About ‘Tata Play Brand Advertising Platform’
Mass but premium reach
Tata Play enjoys a reach over 50 Mn viewers, offering cutting-edge technology and content space for Pay TV platform. Our viewership comprises of 79% NCCS A & B households making it the largest platform delivering premium reach.
Audience measurement
Tata Play implements audience measurement by partnering with TAM India – a joint venture between Nielson and Kantar Media – a research-focused organisation and India’s largest ad monitoring agency across TV, print and radio platforms.
Advertising options for all campaign needs
Tata Play offers customised solutions to all campaign needs – awareness creation, top-of-mind recall, call to action – by presenting platform-wide reach through video, interactive and static banner ads.
Meaningful & effective communication to grow your business
Choose the advertising option that suits you best
The Landing Channel
Landing Channel is a video that is played every time the Set Top Box is switched on – with “100” as the dedicated listing number for it. Each box type has unique Landing Channel, as per the distinct profile of the relevant audience. Landing Channel is a measurable medium and offers the advertiser with pre- and post-evaluation of campaigns. Landing Channel has a 6.9 Mn average daily reach at household level.
100 SD Connections100 Gold HD Connections
Search & Scan Banner
Search & Scan Banner is part of EPG which appears in the lower third of the TV screen on every channel swap.
Search & Scan banner is used for checking present and future programme listing across channels. Appearance of Search & Scan banner is channel agnostic. Image branding on Search & Scan banner is a great way to reach out to the entire TV viewing audience at any given point and offers great top-of-mind recall.
Geo-Targeting
Geo-targeting is now possible on the Search & Scan Banner. Brands now have the opportunity to showcase different campaigns in different states/ regions.
Guide
Guide – the most preferred button on the Tata Play remote – leads to to EPG with channel and programme listing. Image branding in Guide is conspicuous and offers the advertiser with high recall for any brand building or CTA-driven creative.
Associate with Relevant Content
Associating with relevant content offers immense opportunity to reach out to the right TG and create an engaging impact. Tata Play has a plethora of such content pieces which can be broadly classified into 3 segments:
- Tata Play Services (Paid for) – Relevant content opted by viewers on paid basis. Examples include Fitness, Beauty, Learning English, Cooking, Grooming, Etiquette, etc.
- Tata Play Services (Free for viewing) – Curated Bollywood and regional content packaged together as an offering for free viewing. Examples include like Tata Play Show Bizz, Tata Play Bhojpuri Sanima, Tata Play Health Qyou, etc.
- Pop-up Services – An assortment of Bollywood, Hollywood movies, serials and TV shows launched as dedicated service for specific period. Examples include MAMI movie fest.
Interactive Ads
Adding red button to video ad converts the ad into an interactive ad and offers an engaging experience. This red button can lead to contests, graphics with product or offer information.
Know more about Tata Play Advertising Mediums
Advertise with us
Here are all the benefits you gain with us
Mass reach
Reach out to over 50 Mn viewers
Viewers with buying power
45% of the households are skewed towards NCCS A, Highest contribution of HD boxes, High % of online recharge, Increasing mobile app usage, indicates disproportionate share of premium audience
Targeted reach
Choose your audience from various segments – SD, HD or HD+ with a wide range of interests such as fitness, health, cooking, beauty, Bollywood,dance, acting, regional content and many more
Relevant content
Select the content piece to associate with to deliver required reach for the campaign. E.g., Target Hindi heartland viewers with our service "Bhojpuri Sanima"
Driving engagement via Interactivity
Red button can be placed on the landing channel leading to various interactive formats such as games, quiz, graphics, etc.
Measurement
Our partnership with TAM offers robust evaluation of campaigns on the landing channel. Plan your campaign efficiently with our pre- and post-evaluation
