Welcome to the future of Satellite Television with Tata Play+
Another Global First
Mumbai, October 14, 2008: “Time and tide wait for no one!” This adage may not hold true any longer.
Tata Play Ltd., the JV between the TATA Group and STAR, now proves that, in fact, you can pause time until you are ready to move on. With the unveiling of Tata Play+, a new-age service that uses the breakthrough Personal Video Recorder technology, for the first time in the Indian subcontinent, Tata Play welcomes you to the future of DTH in India.
Tata Play+ (Tata Play Plus) combines elegant style with a range of unique in-built functionality that offers a viewer the power to plan and control his TV viewing experience with features such as Record Live TV and Pause & Rewind Live TV.
Capturing every unique functionality of the new service in an interesting interactive act, Tata Play+ was unveiled by acclaimed actor and Tata Play brand ambassador, Aamir Khan along with Vikram Kaushik, MD & CEO, Tata Play.
Speaking on the launch of Tata Play+, Mr. Vikram Kaushik, MD & CEO, Tata Play Ltd. said, “Tata Play has revolutionized the TV viewing experience in India by spearheading the introduction of innovative interactive services covering cooking, 24x7 Darshan, matrimonial classifieds, learning games and the introduction of its unique bi-lingual programming guide. This time we chose to capitalise on our partnership with Play, the global leader in DTH technology to bring another first to India, the PVR. This technology will not only help our subscribers to time-shift their TV-viewing with the Record and Playback features, but also give them the convenience to enjoy uninterrupted TV with the Pause and Rewind live TV features.”
Going jingalala about the launch of Tata Play+, a delighted Aamir Khan said, “Tata Play has revolutionized TV entertainment in India and I am happy to be a part of something that is at the frontier of change. With the launch of Tata Play+, they have once again reiterated their commitment to deliver nothing short of the best. As someone with a hectic work schedule, I usually miss out on many of my favourite programmes on TV, but not anymore. Tata Play+ ensures that TV simply fits in to my life by allowing me the flexibility to record my favourite programmes and watch them at leisure. I truly believe that Isko laga dala, toh life aur bhi jingalala”
“Personal Video Recorder” is the hallmark of Tata Play+
The Tata Play+ digicomp has MPEG 4 technology, a hard disk and an in-built personal video recorder (PVR). The PVR enables the viewer to pause & rewind live TV as well as record up to 45 hours of live TV.
With Tata Play+ you can:
Pause Live TV
Very often, during the most exciting over in a cricket match you might be interrupted by a doorbell or a phone call and you miss out on a few master strokes. Now, all you need to do is press pause on your remote. The live match will be paused. You can resume watching the match from where you left off when you are ready.
Rewind Live TV
While watching a movie, if you missed a dialogue, just press rewind on your remote and watch the dialogue again. With Tata Play+ you will never miss a minute of any programme on TV.
Record
If a nail biting India-Australia final coincides with your favourite TV soap, you need not keep switching between the two channels. At the press of a button, you can record your favourite soap and enjoy the live match. Then, you can playback the recorded programme at a time convenient to you. You can even fast forward or rewind the programme during playback, if you wish. Tata Play+ also gives you the flexibility to record two live TV shows simultaneously. You can even set an entire series for automatic recording, at the press of a button.
Everything from the elegant black & red look and chassis construction of the STB down to input accessibility and the remote control are specifically engineered to provide an incredible TV viewing experience.
Priced at Rs. 8,999/-, Tata Play+ would be rolled out in a phased manner across the country.
Visit www.tataskyplus.com to experience the future of Satellite Television.
About Tata Play Ltd.
Tata Play Ltd., the JV between the TATA Group and STAR is committed to offering viewers the best of pay television through its nationwide satellite television service. Tata Play offers subscribers 160 channels and interactive services in DVD quality picture and CD quality sound. For more information on Tata Play, visit qa-portal.tataplay.com
For Further information contact:
Keyur Chotalia / Prernajain
Hanmer MS&L
9819298743 / 9920775950
keyur@hanmerpr.com / prernajain@hanmerpr.com