Theatre has a new stage with Tata Play
Tata Play Theatre, an ad-free service offering plays of multiple genres at home
Mumbai, 4 December 2018: Tata Play, India’s leading content distribution platform announced Tata Play Theatre- a 24-hour, first ever ad-free service that brings to its subscribers acclaimed plays and performances from the finest theatre groups on television. Powered by Zee Theatre, Tata Play Theatre has launched over 100+ plays from across genres – Musicals, period drama, social satire, romantic comedy, crime drama, etc. in a cinematic format to the comfort of your home.
The service primarily offers Plays in Hindi and English language. Complimenting the envious line-up of plays will be exclusive content relating to Backstage - behind the scenes, Theatre Talks – interviews with cast and crew, etc.
Present at the launch, Pallavi Puri, Chief Commercial Officer, Tata Play said, “Tata Play aims to bring unique and engaging content to our subscribers. Tata Play Theatre brings rich & imaginative theatre to life on TV screens, which fits in very well with our legacy of innovative special service offerings. In association with a valuable partner Zee Theatre, Tata Play Theatre will bring to your screens hand-picked plays & performances starring the finest theatre artists.”
Renowned theatre artists such as Sonali Kulkarni, Amitosh Nagpal, Milind Pathak, Rajeshwari Sachdev, Reema Lagoo, Vikram Gokhale, Govind Namdev and many more will be seen enacting these televised plays. Some of the celebrated plays that you can catch on Tata Play Theatre would be Vaastav, Wrong Turn, Doll’s House, Agnipankh, White Lily & Night Rider, Scavenger’s Daughter and many more. Tata Play Theatre’s content library has something in it for everyone.
Shailja Kejriwal, Chief Creative Officer – Special Projects, Zee Entertainment Enterprises Ltd. said, “Theatre has been the heart of India’s rich cultural heritage for decades now and has played an integral role in shaping our social identity. Committed to delivering extraordinary entertainment experiences, we aspire to revive, restore and spread this rich cultural heritage by bringing the best of Indian theatre for audiences to experience. With Tata Play Theatre, we bring the purest form of entertainment by offering a variety of plays across genres, each being socially relevant to today’s evolved viewers.”
Tata Play Theatre service is now available to all subscribers on Channel #315 in HD and #316 in SD at just Rs.99/month and Rs.75/month respectively. These plays are also available on Tata Play Mobile App.
Check out the service on Tata Play Theatre
About Tata Play:
Tata Play Limited, is a joint venture between Tata Sons and TFCF Corporation (formerly known as Twenty-First Century Fox, Inc.). Incorporated in 2001 and launched services in 2006, Tata Play is India's leading content distribution platform providing Pay TV and OTT services. With the objective of connecting to the best content in the world on any budget, any screen, anytime and anywhere, Tata Play was the first to launch multiple products and services that redefined the subscribers viewing experience in the country. Tata Play has been a pioneer in the HD Set top box segment having significant market share in the category. It has been continuously adding new channels and platform services across various genres and languages to beef up its content offering to cater to all segments of the audience. Tata Play currently has its footprints spread across 2 lakh towns with over 18 million connections in India.
About Zee Theatre:
Zee Theatre aims to provide a timely boost that will help create a modern take on this form of performing arts and proudly take Indian plays on the global stage. At Zee Theatre, we aim to revive, restore and spread our rich cultural heritage by bringing together some of the finest theatre works for audiences to experience. By partnering with renowned Indian theatre veterans, Zee Theatre recreates some of the most celebrated Hindi, Gujarati, Marathi and Bengali stories with magnificent production and refreshing music based on contemporary taste. We aim to revive the inheritance of Indian Theatre for the future generation and expand the theatre universe. Make Indian plays a cultural experience for the audiences and encourage the new generation to enjoy India’s finest art form and take Indian theatre to the world.
For more information on Tata Play, visit qa-portal.tataplay.com & watch.tataplay.com
Tata Play Contacts:
Nida Paloba | E: nida.paloba@tataplay.com
Aditya Ravi | E: aditya.ravi@tataplay.com
GBM Contacts:
Alina Zafar | M: + 91 8960789372 | E: Alina.Zafar@bm.com