Television finally becomes interactive with Tata Play

1700 cities and 4 channels added to launch offer

Mumbai, India – August 22, 2006: Tata Play, the satellite television service from TATA and STAR, today, announced the launch of Actve Games, its dedicated interactive gaming service, which will be available free to all its subscribers. The service is expected to enhance entertainment options for viewers by allowing them to play multiple interactive games on television. Actve Games marks the launch of the fifth interactive service on the Tata Play platform.

Actve Games presents viewers from the ages of 7-70 years with the option of playing six exciting interactive games including Aliens, Trance, Solitaire, Cubix, Bug Blaster and Speed Spell on their television screen.  This easy-to-use service can be played with the help of the simple Tata Play remote, eliminating the need of investing in additional hardware. Further, to maintain the enthusiasm levels of its audiences, Tata Play will refresh the games periodically.

Tata Play has been a forerunner in introducing new-age interactive services such as Actve Newsroom, Actve Khabar, Actve STAR News and an on-screen guide. The first of its kind, Actve STAR News is an innovative service which allows the viewer to take control of how and when he wishes to watch the news. The service presents the viewer with four screens in a single window allowing him to choose from Current News, Headlines, Top Stories and Special Features, at the press of a button. The service also scrolls text, allowing the viewer to read the headlines, weather updates of 35 cities and a constant update on the stock market.

Mr. Vikram Kaushik, Managing Director & CEO, Tata Play said, “Services such as Actve Games and Actve STAR News are perfect examples of how television today has transformed into an interactive medium, allowing viewers the opportunity to do more than just watch television. This is only the beginning, we will continue to introduce innovative services to enhance the entertainment choices for our subscribers.”

Tata Play recently launched its satellite television service across 300 cities in India on 08 August. It has been only 15 days from the launch and the service has already penetrated 2000 cities. Further, Tata Play has also added four more channels to its Special Introductory Package priced at Rs. 200 p.m. (all taxes included). Currently, the service has on offer channels from top broadcasters in the country including STAR, Sony, Discovery, Disney, MTV, NDTV, ESPN STAR Sports, National Geographic, Eenadu, TV Today, Asianet and many more.

About Tata Play

Tata Play Ltd., an 80:20 JV between TATA and STAR is committed to offering viewers the best of pay television through its nationwide satellite television service. The service offers subscribers the best of television channels coupled with a host of innovative programming and interactive choices. For more information on Tata Play visit qa-portal.tataplay.com