Tata Play’s partner Technicolor to move their Set-Top Box manufacturing to India
August 28, 2020, National: In a big move which furthers the Make in India ambition, Tata Play, India’s Pay TV platform with most subscribers, has decided to shift a significant portion of its Set-top box sourcing to within the country. The leading DTH player has partnered with Technicolor to develop Set-Top Boxes for the Indian market that will be manufactured and distributed within India.
On this occasion, Harit Nagpal, MD & CEO of Tata Play said, “As the world adjusts to the rapid changes emerging due to the recent effects of the COVID-19 pandemic, Tata Play and Technicolor Connected Home are realigning production of a group of set-top boxes (STBs) to India by early 2021.”
The shift in production and supply chain operations, according to the two companies, will streamline the manufacture and delivery of STBs to consumers in India, and further strengthen the longstanding collaboration that has been in place between Technicolor and Tata Play.
“Working with Tata Play to move set-top box production to India will better serve this important market. It is yet another example of Technicolor’s best-in-class supply chain, which remains flexible and adaptable. This is especially valuable in volatile situations, such as those created by COVID-19. Our supply chain capabilities have proven to be a strategic asset as we offer multiple options to our customers. We remain committed to minimizing risk and total cost of ownership for services providers around the world,” says Luis Martinez-Amago, President of Technicolor Connected Home.
###
About Tata Play:
Tata Play Limited, is a joint venture between Tata Sons and TFCF Corporation (formerly known as Twenty-First Century Fox, Inc.). Incorporated in 2001 and launched services in 2006, Tata Play is India's leading content distribution platform providing Pay TV and OTT services. With the objective of connecting to the best content in the world on any budget, any screen, anytime and anywhere. Tata Play was the first to launch multiple products and services that redefined the subscribers viewing experience in the country.
Tata Play was the first to bring customized package and ala-carte channels options and Interactive services on the platform, Hindi programming guide, VOD and DIY video library and many more.
Tata Play brought about a complete paradigm shift in the market with the launch of Tata Play+, offering the breakthrough ‘Personal Video Recorder’ (PVR) technology for the first time in the Indian subcontinent, with unique features such as Pause, Record & Rewind Live TV. It was also the first to launch a 4k enabled and Transfer enabled STB in India. Tata Play was the first to launch platform and interactive services customized for the Indian market. The interactive services today include Tata Play Fun Learn, Tata Play Smart Games, Tata Play Vedic Math, Tata Play English, Tata Play Cooking, Tata Play Smart Manager, Tata Play Classroom, Tata Play Javed Akhtar, Tata Play Music+, Tata Play Darshan, Tata Play Comedy, Tata Play Music, Tata Play Fitness and Tata Play Dance Studio.
Tata Play provides the most comprehensive channels and platform services line-up ranging from movies, news, entertainment and sports channels. The Tata Play Mobile App enables subscribers to experience Live TV as they would have watched it on their TV sets, along with services such as On-Demand with over 5000 titles, Remote Record to set recording on the STB even when not at home or near the STB and Transfer to download and view content recorded from the STB.
The company has invested in state-of-the-art digital infrastructure, partnered with global leaders to provide superior technology and set-up high-end 24x7 call centers in 14 languages across the country manned by multi-lingual customer service associates to offer professional and efficient customer service. Tata Play currently has more than 600 channels & services (including HD, SD, interactive services and movie showcase).
Tata Play has been a pioneer in the HD Set top box segment having significant market share in the category. It has been continuously adding new channels and platform services across various genres and languages to beef up its content offering to cater to all segments of the audience. Tata Play currently serves 22 million subscribers in India.
For more information on Tata Play, visit https://qa-portal.tataplay.com/
About Technicolor Connected Home:
TOMORROW’S CONNECTED HOME. TODAY
Technicolor partners with the world’s leading Service Providers to help them embrace the complex technologies needed to deliver seamless connectivity and premium entertainment experiences. Our Broadband solutions enable the fastest speeds, best-in-class coverage and embed the most innovative software to deliver multi-user gigabit services throughout the home. Our Video platforms allow for dynamic, branded user interfaces, popular applications, unique features and data analytics while ensuring the fastest time to market. With open innovation at the heart of everything we develop, we foster partnerships with a thriving ecosystem of innovative companies enabling our customers to bring an ever-growing number of value-added services to their subscribers.
www.technicolor.com – Follow us: @Technicolor – linkedin.com/showcase/18898907
MEDIA CONTACTS:
Atrayee Chandra: +91 99309 15304
atrayee.chandra@tataplay.com
Aditya Ravi: +91 9821299550
Aditya.ravi@tataplay.com