Tata Play Telugu Cinema woos Tollywood lovers across India
Tata Play partners with Star Maa, to bring high quality, non-stop, ad-free blockbuster movies all day long
Hyderabad, 10 October 2018: Tata Play, India’s leading content distribution platform has yet again expanded its portfolio of regional language services with a dedicated service for Telugu films. Partnering with one of the leading movie content providers - Star Maa; Tata Play Telugu Cinema launches with a ready line-up of over 100+ titles across genres.
Launching the service in the city were celebrity Anasuya Bhardwaj and Arun Unni, Chief Content Officer, Tata Play. Subscribers across India are in for a treat with mega star cast, high quality, non-stop & ad-free blockbuster movies. That’s not all, the ad-free service also offers new Tollywood movie premieres never seen before on television.
Tata Play Telugu offers over 100 movies a year across drama, action, comedy, thriller and horror with monthly exclusive movie Premieres. Not only do they bring blockbusters such as Bahubali 2, Mahanati, Kanche and Arjun Reddy to subscribers with easy access at homes. The service will also showcase classics such as Doctor Chakravarthy, Devuduchesina Manushulu and Thene Manasulu along with popular dubbed movies from other parts of the country such as M.S. Dhoni, Chandramukhi, 24 & many more.
Present at the launch, Arun Unni, Chief Content Officer, Tata Play said, “The Telugu film industry is already one of the largest in India in terms of number of theatrical releases. In recent years, the industry has made an impact not just within Andhra & Telangana but also across the country. In addition, Telugu cinema viewers are amongst the most passionate in the country and relish a great cinema experience. This combination of great content availability and a latent consumer need inspired us to create Tata Play Telugu Cinema in partnership with Star Maa, enabling a great regional cinema experience.”
Celebrity Anasuya Bhardwaj during the launch said, “Movies are today an extension of ones’ knowledge as well as entertainment quotient in life. Also, language is no bar to enjoying great content. I love the idea of knowing that people across India will now be able to see the best of Telugu movies, thanks to Tata Play Telugu Cinema.”
Tata Play Telugu Cinema service strengthens the bouquet of regional cinema services for Tata Play by offering unlimited and high-quality entertainment to the growing popularity and demand for regional movie content. As a part of this endeavour, the bouquet already includes Tata Play Bangla Cinema, Tata Play Punjab De Rang, Tata Play Marathi and Tata Play Kids Cinema.
Tata Play Telugu Cinema is now available to all subscribers on Channel #1401 (HD) and #1402 (SD) at a minimal cost of Rs.45/month.
About Tata Play:
Tata Play Limited, is a joint venture between Tata Sons and TFCF Corporation (formerly known as Twenty-First Century Fox, Inc.). Incorporated in 2001 and launched services in 2006, Tata Play is India's leading content distribution platform providing Pay TV and OTT services. With the objective of connecting to the best content in the world on any budget, any screen, anytime and anywhere, Tata Play was the first to launch multiple products and services that redefined the subscribers viewing experience in the country. Tata Play has been a pioneer in the HD Set top box segment having significant market share in the category. It has been continuously adding new channels and platform services across various genres and languages to beef up its content offering to cater to all segments of the audience. Tata Play currently has its footprints spread across 2 lakh towns with over 18 million connections in India.
For more information on Tata Play, visit qa-portal.tataplay.com & watch.tataplay.com
Tata Play Contacts:
Nida Paloba | E: nida.paloba@tataplay.com
Aditya Ravi | E: aditya.ravi@tataplay.com
GBM Contacts:
Alina Zafar | M: + 91 8960789372 | E: Alina.Zafar@bm.com