Tata Play signs Aamir Khan as a Brand Ambassador

Mumbai, July 2008: Tata Play Ltd., the JV between the TATA Group and STAR, has signed Aamir Khan, one of India’s highly acclaimed actors, as a brand ambassador.

Speaking about Aamir Khan as the brand ambassador for Tata Play, Mr. Vikram Kaushik, CEO & Managing Director, Tata Play Ltd. said, “Aamir makes a perfect fit with the Tata Play brand values of trust, high-quality entertainment and innovation. As our brand ambassador, he will be instrumental in communicating the benefits of Tata Play to consumers across the country. It is our privilege to be associated with an actor of the highest caliber and excellent standing in the entertainment industry.”

Aamir Khan will feature across all Tata Play brand and product communication including advertisements on TV, Print, Outdoor, Radio and other mediums.

Commenting on his association with Tata Play, Aamir said, “I am delighted to be associated with Tata Play. Since its launch, Tata Play has redefined television viewing in India and I am proud to be associated with a brand that epitomizes continued innovation and excellence in home entertainment.”

Alluding to the popular Tata Play tag line - Isko laga dala, toh life jingalala, he added, “I’m excited to play my part in making life jingalala for the Indian consumer”.

Tata Play crossed the two million connections mark in a period of 20 months only, thus retaining its position as the fastest growing direct-to-home service provider across the globe.

Tata Play has also been recognized as an innovator in the Indian pay television industry. The company was also the first to offer interactive services for every member of a family -- ranging from education, cooking, quizzing, and sports to 24x7 darshan of leading temples of the country. Further, to live up to its promise of top-class customer service, Tata Play has set-up three high-end 24x7 call centres in Hyderabad, Mohali and Pune supporting 11 languages and introduced new means for payment of monthly subscription (credit card, auto debit, recharge vouchers). In its constant endeavour to offer its subscribers with maximum choice and value, Tata Play offers multiple channel packages giving subscribers the freedom of genuine choice at affordable prices. The company will also be launching its high-end personal video recorder (PVR) later this year.