Tata Play selects NDS systems to create India's most advanced digital and interactive DTH service
Highlights:
- NDS end-to-end systems to be deployed by Tata Play to offer an unprecedented range of digital and interactive TV services in India
- Tata Play to offer greater choice and superior quality of pay television services to subscribers across India
- Tata Play joins other world-leading international DTH operators in deploying proven NDS solutions to support their business
Mumbai, India - January 30, 2006 - Tata Play Ltd., the DTH venture of TATA and STAR, today announced their partnership with NDS Group Plc, the leading provider of technology solutions for digital pay TV. Tata Play has chosen NDS end-to-end solutions for the launch of the company's Direct-to-Home (DTH) television service in India in mid-2006. Many leading DTH operators such as BSkyB (UK), Foxtel (Australia), and Sky Italia (Italy) have also deployed NDS solutions for their business.
Tata Play is investing in building a high quality digital infrastructure in the country to offer a superior television viewing experience to Indian households. The service will enhance the choice for viewers looking for the best of pay television services in the country. Tata Play aims to become India's largest digital television platform, offering consumers a wide array of programming choices with interactive features and superior picture and sound quality.
Mr Vikram Kaushik, CEO, Tata Play Ltd said, "We are committed to building a state-of-the-art DTH operation in India for which we have selected NDS to provide end-to-end solutions. This will enable us to transfer control and choice into the hands of subscribers."
Ms Sue Taylor, Vice President and General Manager, NDS Asia Pacific said, "We are delighted to be selected by Tata Play. This is an endorsement of the NDS position as the leader in conditional access systems. As systems integrator, NDS is uniquely capable of delivering the complex platform in the aggressive timescale set by Tata Play."
NDS is working with Tata Play to build a-world-class broadcast infrastructure. NDS systems will play a key role in the end-to-end system architecture and launching the nationwide digital service. The NDS VideoGuard conditional access solution provides superior broadcast security, and enables Tata Play to offer multiple programming and pricing packages. Value@TV interactive infrastructure will enable Tata Play to offer interactive services to subscribers. NDS engineers in Bangalore will be key in the design, delivery and service support of the end-to-end solution.
The digital technology of Tata Play DTH service will eliminate many recurrent problems that consumers face while watching television in India. The DTH satellite signal is always on, thus will eliminate instances of service downtime caused by power cuts and cable cutting. The Tata Play service will have fixed channel positions and pre-tuned audio levels.
About Tata Play
Tata Play Ltd., a joint venture of TATA and STAR, is committed to build a state-of-the-art Digital infrastructure for Pay Television in India. Tata Play plans to introduce a nationwide Direct-to-Home (DTH) service that would allow it to reach every Indian home, however remote it may be. The service plans to offer its subscribers the best of cable channels, new innovative programming and interactive services.
About NDS
NDS Group plc (NASDAQ/Euronext Brussels: NNDS), a majority owned subsidiary of News Corporation, is a leading supplier of open end-to-end digital pay TV solutions for the secure delivery of entertainment and information to television set-top boxes and IP devices. See www.nds.com for more information about NDS