Tata Play selects Maxus as its media buying partner

 The account size is pegged over Rs. 50 crores

Mumbai, India - March 1, 2006: Tata Play Ltd., the joint venture between the TATA Group and STAR, today selected Maxus to handle its media buying business. The account size is estimated at over Rs. 50 crores. Maxus will handle TV, print, cinema, radio and other mass media buying for Tata Play.

Mr. Vikram Kaushik, CEO, Tata Play said, "We are pleased to appoint Maxus India as our media buying partner. Maxus won the account on the strength of its strategic approach and ability to deliver innovative media solutions. Maxus will partner us in our endeavor to redefine the television viewing experience in India".

Mr. C. V. L. Srinivas, CEO, Maxus said "We are delighted to be partnering this exciting brand and look forward to working closely with Tata Play in creating a new category".

Tata Play is investing in building a high quality digital infrastructure in the country to offer a superior television viewing experience to Indian households. The service will enhance the choice for viewers looking for the best of pay television services in the country. Tata Play aims to become India's largest digital television platform, offering consumers a wide array of programming choices with interactive features and superior picture and sound quality.

Maxus has a large number of prestigious clients in India including Hero Honda, Hutch, Britannia, Titan, Seagram, Dabur, Walt Disney, Tata Motors (SUV), Himalaya, Reebok etc. In the recent months its has bagged accounts of blue chip companies such as Nokia, Perfetti, Dabur Oral Care, GE Money and SBI cards to name a few.

About Tata Play

Tata Play Ltd., a joint venture of TATA and STAR, is committed to build a state-of-the-art Digital infrastructure for Pay Television in India. Tata Play plans to introduce a nationwide Direct-to-Home (DTH) service that would allow it to reach every Indian home, however remote it may be. The service plans to offer its subscribers the best of cable channels, new innovative programming and interactive services.

About Maxus India

Maxus is a media agency belonging to Group M. It is India's second biggest stand alone media agency after Mindshare. Maxus offers media planning and buying services to clients, along with 360 degree communication planning solutions.