Tata Play puts HD in the hands of Everyone

HD box at the price of SD box

Mumbai, 29th October: Tata Play, India’s leading DTH service and market leader in the HD segment announced a pricing milestone by reducing the price of its HD box from Rs 3100 to Rs 2000. By doing so Tata Play will now offer a High definition set top box at the price of a Standard definition set top box.

Since the launch of its HD service in 2010, Tata Play has championed the cause of HD adoption in the country and has acquired a dominant market share in the HD segment.  A Tata Play HD set top box gives viewers an enhanced TV viewing experience with 1080i resolution picture quality, aspect ratio of 16:9 and Dolby Digital 7.1 surround sound. Over the last few years, a number of communication campaigns by Tata Play have helped in increasing awareness about HD services, also educating consumers about the superior viewing experience that HD provides. 

With more and more people buying HD TVs, the move of pricing HD boxes at SD price will ensure that all these people now get the most out of their TVs. Moreover even if someone doesn’t have HD TV, he can now future proof his box by going for Tata Play HD box as it will not only work on his current TV but also on HD TV whenever the customer decides to upgrade. 

On the latest pricing initiative, Vikram Mehra, Chief Commercial Officer, Tata Play, elaborated, “Tata Play has been a strong believer in the potential of the HD segment in India and has played a pioneering role in growing it. Equating the price of the HD box to an SD box will further accelerate the adoption of HD service. This new HD pricing also reiterates Tata Play’s philosophy of offering great value for money offerings to its subscribers.”

A strong advocate of offering only genuine HD channels and with plans of adding more HD channels to its portfolio, Tata Play hopes to strengthen its position as the most preferred brand amongst HD consumers.