Tata Play partners with Humax for set-top boxes

Mumbai, India - May 9, 2006: Tata Play Ltd., the joint venture between the TATA Group and STAR, today, announced its partnership with Humax, the worlds leading digital satellite set-top box manufacturer, to support the launch of its Direct-to-Home (DTH) service in mid 2006. Humax will manufacture set-top boxes in India and also provide after-sales service and support network for Tata Play customers.

Tata Play is investing in building a high quality digital infrastructure in the country to offer a superior television viewing experience to Indian households. The service will enhance the choice for viewers looking for the best of pay television services in the country. Tata Play aims to become India's largest digital television platform, offering consumers a wide array of programming choices with interactive features and superior picture and sound quality.

Mr. Vikram Kaushik, CEO, Tata Play Ltd said, " We are committed to building a state-of-the-art DTH operation in India and offer customers with the best satellite TV services available. Our DTH service will completely redefine the television viewing experience in India and our agreement with Humax takes us a step closer to our goal."

"We are excited to be a part of one of the largest DTH businesses in India," said Dr. J.U. Kim, Head of Digital Media Business Unit, "Our world-wide set-top box experience and expertise in the development of the most advanced digital television solutions will play a pivotal role in Tata Play's new business growth."

About Tata Play

Tata Play Ltd., a joint venture of TATA and STAR, is committed to build a state-of-the-art Digital infrastructure for Pay Television in India. Tata Play plans to introduce a nationwide Direct-to-Home (DTH) service that would allow it to reach every Indian home, however remote it may be. The service plans to offer its subscribers the best of cable channels, new innovative programming and interactive services. See http://qa-portal.tataplay.com/ for more information about Tata Play.

About Humax

Founded in 1989, HUMAX Co. Ltd of Korea is one of the world's leading digital satellite set-top box manufacturers, exporting its products to more than 90 countries around the globe. Listed on the Korean stock exchange (KOSDAQ), the company's international headquarters and research and design facilities are based in Korea with offices in Australia, Germany, India, Italy, Japan, the UK and the US. Production facilities are located in Korea, India, China and Poland. HUMAX recorded consolidated revenue of US $654 million in 2005, and has projected consolidated revenue of over US $900 million in 2006. For additional information please visit http://www.humaxdigital.com.