Tata Play partners with Accedo to develop the user interface of its Smart Set-top box – Tata Play Binge+
September 08, 2020: Accedo has worked with Tata Play, India’s leading content distribution platform to develop the user interface for its latest offering, Tata Play Binge+ Smart Set-top Box. The Android TV enabled device provides content from Linear Television and a host of OTT apps onto a television screen.
Designed to provide smart and endless choice of entertainment for the entire family, Tata Play Binge+ provides a unified interface to help customers discover content seamlessly from Live TV channels and 9 premium OTT apps such as Amazon Prime Video, Disney+ Hotstar Premium, ZEE5, Voot Select, Voot Kids, SunNxt, Hungama Play, Eros Now and ShemarooMe. Customers can also access 5000+ apps from the Google Play store.
Accedo leveraged its Google-certified Android TV Launcher solution alongside its Accedo One platform to develop and deliver a high-quality video experience for the growing base of Tata Play subscribers who like to enjoy the best of both worlds conjoined together, toggling through just one remote. To further enhance the user experience, Accedo customized its standard Android TV Launcher application to include 3rd party integrations, bespoke UX/UI features, and DVB satellite channels.
Abhishek Sood, Product Director and Regional Head, South Asia, Accedo, commented, “We’ve seen the OTT Market become increasingly competitive in India, and the number of available video services is constantly growing. Managing multiple platforms can be cumbersome for consumers so we see a real value in offering viewers a single point of access to all third-party apps. Binge+ addresses this pain point and allows users to seamlessly access much of their OTT content in one place.”
Pallavi Puri, Chief Commercial & Content officer, Tata Play, added, “With Tata Play Binge+, the objective was to enable our subscribers to access all of their Live TV, On-demand and OTT services in one place. Having worked extensively with Accedo in the past, we relied on its technical and practical knowledge to develop a great user experience for our dynamic Android TV powered set-top box. Accedo’s professional services team worked diligently and delivered the bespoke features required for the platform.”
Delivering over 600+ live TV channels and services, an on-demand library, and 3rd party OTT applications via a single sign-on, Binge+, provides users with a premium viewing experience.
Tata Play Binge+ hosts many advanced features. It enables viewers to play any show, movie, music, game on their laptop, tablet or mobile phone and watch-it-directly on their TV with its in-built Chromecast. It also includes Google Assistant that makes discovering content easy with voice search. It is compatible with all types of TVs including 4K, HD LED, LCD, or plasma technology as it supports HDMI output and can also be connected to older TV sets over audio and video cable.
Accedo is demonstrating its next-generation Accedo One cloud platform in a virtual booth throughout September - https://virtual.accedo.tv/
About Accedo:
Accedo helps the world’s leading video service providers deliver and grow engaging video experiences. Over the past 15+ years, we have developed a deep understanding of the video service ecosystem that helps us deliver scalable solutions for clients of all shapes and sizes. We provide a combination of the products and services needed to support our customers at every stage of the video business journey, from strategy and conception through to delivery and post-launch optimization. We help clients stay at the forefront of innovation by leveraging new technologies and business insights to gain and maintain a competitive edge.
Accedo was founded in 2004 and today has over 450 employees in 16 offices across the world. In Latin America, Accedo has presence in Brazil, Argentina, Chile and Mexico. Clients include global organizations such as NBC Universal, Deutsche Telecom, Telefonica, Showtime, CNN, Tata Play, and TVNZ. In Latin America, clients include Globo, Cinepolis, Watch TV, Fox, Cablevision and AMC Networks.
About Tata Play Binge:
Tata Play, India’s leading content distribution and Pay TV platform, introduced ‘Tata Play Binge’ in 2019. A pioneering service that brings content from leading OTT platforms such as Disney+ Hotstar Premium, ZEE5, Voot Select, Voot Kids, SunNxt, Hungama Play, Eros Now and ShemarooMe via one interface with single sign-in. Subscribers can access a bouquet of 400,000+ movies and shows, last 7 days TV catch-up, along with 1000+ titles from the Tata Play VOD library. A single subscription fee of Rs. 299/- a month includes content from all the 8 Premium apps. Amazon Prime subscription comes at an additional cost of Rs. 129/- per month following the first 3 months at no extra cost. Tata Play Binge can be accessed by Tata Play subscribers using the Amazon FireTV stick - Tata Play Edition, or the Tata Play Binge+ Smart Set Top Box powered by Android TV.
For more information on Tata Play Binge, visit https://bit.ly/TataPlayBinge
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Media Contact:
For Accedo
Helen Weedon
Communications Manager, Accedo
+44 1570 434632
+44 7733 231922
For Tata Play
Atrayee Chandra
+91 9930915304
Atrayee.chandra@tataplay.com
Aditya Ravi
+91 9821299550
Aditya.ravi@tataplay.com