Tata Play Malayalam Cinema to bring the flavour and legacy of Malayalam films on a single platform

Collaborates with Asianet to bring an ad-free movie viewing experience with a selection of the choicest films available all day long at INR 1.5/- per day

Ropes in a popular rock fusion band, Masala Coffee to compose an original song and music video for the launch campaign

Kochi, 15th December 2020: Committed to providing content of choice to subscribers, Tata Play, India’s leading content distribution and Pay TV platform has further strengthened its regional slate with the launch of Tata Play Malayalam Cinema. For this launch, Tata Play has joined forces with Asianet, the leading Malayalam GEC in Kerala. Tata Play now completes its regional cinema offerings in all four major South Indian languages with Tata Play Telugu Cinema, Tata Play Tamil Cinema, Tata Play Kannada Cinema, and now Tata Play Malayalam Cinema.

Bringing the flavour and legacy of Malayalam cinema on a single curated platform, Tata Play Malayalam Cinema offers an uninterrupted movie-viewing experience to movie enthusiasts, capturing the spectrum of genres - action, romance, drama, and comedy on television. The service will showcase the biggest blockbusters of Mollywood with exclusive movie premieres before television. The library boasts of blockbusters like Maniyarayile Ashokan, Kilometers & Kilometers, Ambili, Drishyam, Keralavarma Pazhassiraja, Premam and Kali among others, featuring the biggest stars such as Mammootty, Mohanlal, Dulquer Salmaan, Soubin Shahir, Sai Pallavi, etc. Tata Play Malayalam Cinema is now available to all subscribers on #1805 (SD) at a minimal cost of Rs. 1.5 per day.

Commenting on the launch, Pallavi Puri, Chief Commercial and Content Officer said, “Movies contribute more than 20% to the overall TV viewership in Kerala and that itself indicates the tremendous affinity Malayalam speaking audiences have for their cinema. With regional content becoming the key driver of viewership, the launch of Malayalam Cinema is an extension of this trend. Our new service will deliver an uninterrupted flow of the best movies to ensure an enjoyable TV viewing experience for the subscribers. We are delighted to collaborate with Asianet to make this service come alive for our subscribers.”

“Over the years, Asianet has forged a special place in the hearts of Malayalam-speaking audiences. We always strive to identify new ways to take our rich and engaging content offering to newer viewers and are delighted to work with Tata Play to launch this new service.” said Kevin Vaz, CEO - Infotainment, Kids & Regional Entertainment Channels, Star & Disney India.

To further spread the word on the launch of this platform service, Tata Play collaborated with South India’s popular rock fusion band, Masala Coffee. Known for their folk fusion mixes and compositions for films like Uriyadi and Dulquer Salmaan-starrer Kannum Kannum Kollaiyadithaal, Masala Coffee’s original composition for Tata Play Malayalam Cinema is a Nadan Pattu folk style peppy and upbeat number that is bright and cheery and brings out the perfect essence of the offering.

Commenting on their association with Tata Play, the band said “We are thrilled to have teamed up with Tata Play for the launch of their new service Malayalam Cinema. We had a great time creating the track which is a unique type of a local folklore known as Nadan Pattu which celebrates the spirit of Kerala. The service offers some exciting set of titles and we are eagerly looking forward to it.”

Tata Play Malayalam Cinema strengthens the bouquet of regional cinema services for Tata Play that offer uninterrupted and high-quality entertainment, thereby catering to the growing demand for regional movie content. As a part of this endeavour, the regional bouquet already includes 8 services – Tata Play Kannada Cinema, Tata Play Gujarati Cinema, Tata Play Telugu Cinema, Tata Play Tamil Cinema, Tata Play Bhojpuri Sanima, Tata Play Bangla Cinema, Tata Play Punjab De Rang and Tata Play Marathi Cinema.

About Tata Play
Tata Play Limited, is a joint venture between Tata Sons and TFCF Corporation (formerly known as Twenty-First Century Fox, Inc.). Incorporated in 2001 and launched services in 2006, Tata Play is India's leading content distribution platform providing Pay TV and OTT services. With the objective of connecting to the best content in the world on any budget, any screen, anytime and anywhere. Tata Play was the first to launch multiple products and services that redefined the subscribers viewing experience in the country.

Tata Play was the first to bring customized package and ala-carte channels options and Interactive services on the platform, Hindi programming guide, VOD and DIY video library and many more.

Tata Play brought about a complete paradigm shift in the market with the launch of Tata Play+, offering the breakthrough ‘Personal Video Recorder’ (PVR) technology for the first time in the Indian subcontinent, with unique features such as Pause, Record & Rewind Live TV. It was also the first to launch a 4k enabled and Transfer enabled STB in India. Tata Play was the first to launch platform and interactive services customized for the Indian market. The 25 interactive services today include Tata Play Fun Learn, Tata Play Smart Games, Tata Play Vedic Math, Tata Play English, Tata Play Cooking, Tata Play Smart Manager, Tata Play Classroom, Tata Play Javed Akhtar, Tata Play Music+, Tata Play Devotion, Tata Play Darshan, Tata Play Comedy, Tata Play Music, Tata Play Fitness and Tata Play Dance Studio. Tata Play is the only Pay TV player in the world, to have a successful business model on its offering of pioneering interactive services today.

Tata Play provides the most comprehensive channels and platform services line-up ranging from movies, news, entertainment and sports channels. The Tata Play Mobile App enables subscribers to experience Live TV as they would have watched it on their TV sets, along with services such as On-Demand with over 5000 titles, Remote Record to set recording on the STB even when not at home or near the STB and Transfer to download and view content recorded from the STB.

The company has invested in state-of-the-art digital infrastructure, partnered with global leaders to provide superior technology and set-up high-end 24x7 call centres in 14 languages across the country manned by multi-lingual customer service associates to offer professional and efficient customer service. Tata Play currently has 652 channels & services (498 SD, 91 HD channels, 25 interactive services, 16 SD and 9 HD movie showcase).

Tata Play has been a pioneer in the HD Set top box segment having significant market share in the category. It has been continuously adding new channels and platform services across various genres and languages to beef up its content offering to cater to all segments of the audience. Tata Play currently has its footprints spread across 4 lakh towns with over 19 million connections in India.

For more information on Tata Play, visit qa-portal.tataplay.com & watch.tataplay.com