Tata Play makes taking care of your family's health easier
Tata Play Family Health to provide preventive healthcare guidance which showcases real people, real stories, real inspiration
Mumbai, 14 September 2018: Tata Play, India's leading content distribution platform takes a step towards the much-needed conversation on Health nationwide, by launching Tata Play Family Health. This interactive service will be offered free of cost to all Tata Play subscribers. The service will be an amalgamation of the much sought-after medical information on various health-related issues from renowned doctors and people and caregivers sharing their experiences on having successfully overcome their challenges.
With one of the lowest doctor patient ratio in the continent, our already overstretched medical fraternity cannot individually cater to all the questions that remain unanswered. It is also known that, medical treatments are more effective when combined with lifestyle modification. Family involvement is crucial in bringing about this change.
Keeping this in mind, Pallavi Puri, Chief Commercial Officer at Tata Play spoke about the need for such a service. "Tata Play Family Health bridges the gap of addressing the concerns, fears, anxieties and doubts that "family health guardians" have related to their familiy's health. The content on this service is created & curated by a team of healthcare experts and doctors in the field of pregnancy, diabetes, cancer, autism, heart ailments to name a few and is all put together in the most reletable manner by our partners FamHealth".
Partnering on content creation for this service of Tata Play, Asha Kapoor, MD from Famhealth said, "We are very proud to partner with a innovative company like Tata Play, who understands the importance of emotional support in healthcare. Beyond medicine lies a world of healthcare and lifestyle management at home, and we have put together a wide spectrum of content that ranges from everyday health to more serious conditions. The medical fraternity has contributed in our effort wholeheartedly and from their heart. We salute them."
The ad funded service will inform, inspire and empower the family health guardian with content that will be relatable through enacted scenarios, expert talks, Q&As and much more. Be it shows like 'Nurse Nisha' giving tips on First Aid, 'Baby Care and Patient Care', or 'Kilkaari', a series on pregnancy; Mr. Diabetes, a perpective from the condition itself. Tata Play Family Health will offer a gamut of medical information. It will include updates on identifying symptoms that helps decide when to rush for the right kind of medical attention along with insights on healthcare. The content will also help viewers understand medical terms and educate them on how to read medical reports.
The service is exclusively available to all Tata Play subscribers on # 510 and also on the Tata Play Mobile App at no additional cost.
About Tata Play:
Tata Play Limited, is a joint venture between Tata Sons and TFCF Corporation (formerly known as Twenty-First Century Fox, Inc.). Incorporated in 2001 and launched services in 2006, Tata Play is India's leading content distribution platform providing Pay TV and OTT services. With the objective of connecting to the best content in the world on any budget, any screen, anytime and anywhere, Tata Play was the first to launch multiple products and services that redefined the subscribers viewing experience in the country. Tata Play has been a pioneer in the HD Set top box segment having significant market share in the category. It has been continuously adding new channels and platform services across various genres and languages to beef up its content offering to cater to all segments of the audience. Tata Play currently has its footprints spread across 2 lakh towns with over 18 million connections in India. For more information on Tata Play, visit qa-portal.tataplay.com & watch.tataplay.com
About Famhealth:
Famhealth derived from the term Family Health is a healthcare venture in bringing people with common health conditions and concerns together. Patients and their caregivers have many questions that remain unanswered. They plug this information gap by aggregating; curating and disseminating evidence-based information through various media platforms. Famhealth strives to help the patient and 'family health guardians' navigate through various issues related to their health by Informing, Inspiring and Empowering them. They have a wide network of super-specialists who advise them and the content is created by an unbiased team of professionals who come from various backgrounds – medical, media, advertising, digital, and academics… mostly humanitarian. Famhealth, visit www.famhealth.in
Tata Play Contacts:
Nida Paloba | E: nida.paloba@tataplay.com
Aditya Ravi | E: aditya.ravi@tataplay.com
Famhealth contacts: www.fa mhealth.in
GBM Contacts:
Mellicent Fernandes | M: +91 7045200548 | E: mellicent.fernandes@bm.com
Alina Zafar | M: + 91 8960789372 | E: Alina.Zafar@bm.com