Tata Play launches Make My Pack

Mumbai, Monday, January 10, 2011: Riding high on the success of its genre based packaging model ‘TruChoice’, Tata Play has taken it one step further with the launch of its unique ‘Make My Pack’ service.

Tata Play’s ‘Make My Pack’, the new customer friendly service, gives subscribers the power to choose channels on an individual basis and create their own monthly package on a true a la carte basis.

TruChoice clubbed channels of the same genre together in ONE pack and offered subscribers great convenience, ‘Make My Pack’ service further simplifies channel selection and enables subscribers to either create their own pack with only individual channels or do a mix-n-match of the existing TruChoice packs with standalone channels.

Mr. Vikram Mehra, Chief Marketing Officer, Tata Play said, “Today’s launch reiterates Tata Play’s superior technological edge that allows us to offer our subscribers an uncomplicated packaging concept. We are thrilled about the consumer response to TruChoice and our attempt is to provide better value and greater consumer satisfaction with Make My Pack, a true ala carte service.”

“Through the years, we have successfully endeavored to deliver the best value proposition to our subscribers and have been on the forefront of introducing many industry first’s with the launch of a host of customer-centric products and services. Now with Make My Pack, every Tata Play subscriber can choose what they want and pay only for what they watch.” added Mr. Mehra.

Tata Play’s Make My Pack service would be made available to all subscribers from January 10, 2011.