Tata Play introduces Smart Guide – a one-click solution to access personalized content recommendations on your television

~ Tata Play HD & SD set-top boxes to offer smart recommendations to each subscriber based on their own viewing patterns ~

~ More than 15 million set-top boxes have already been upgraded to the new software ~

Mumbai, 28 September 2020: Reinforcing its commitment towards building customer centric innovations, Tata Play, India’s leading content distribution and Pay TV platform has introduced ‘Smart Guide’ –a new-age feature that enables each customer to discover and consume content on television in a smart way. The new feature has been activated on all HD and SD set-top boxes paving the way for an enhanced and bespoke TV viewing experience.

These recommendations can be easily accessed through the newly revamped Guide that appears on the television screen with the press of the Guide button on the Tata Play remote. The channel guide screen offers thumbnail views of the most watched channels, genres and platform services by the subscribers, under the banners – ‘Your Top Channels’, ‘Trending Channels’, ‘Favourite Genre’ etc. based on a subscriber’s viewing history and the time spent viewing a particular channel or genre. The feature not only gives quick access to the most viewed channels but also recommends more channels based on the genres you like to watch. In case of multi-connection homes, recommendations will be different for the primary and secondary set-top box in line with individual preferences.

Commenting on the upgrade, Pallavi Puri, Chief Commercial and Content Officer, Tata Play said, “While digital platforms have developed the ability to personalise experiences, on broadcast television this hasn’t been offered so far in a significant way.  With the latest software upgrade, our HD and SD set-top boxes now offer smarter recommendations based on a subscriber’s content consumption patterns leading to an enhanced TV viewing experience.”

As part of the update, the Linear Search feature has been further enhanced to enable subscribers to search for channels via channel name, offering a hassle-free way of switching to their favourite channel. Linear search can be directly activated from the banner, guide grid and full screen video by only pressing the ‘0’ button on the remote, thereby offering subscribers a faster and smarter option to discover their preferred content.  

The software update has been successfully completed on more than 15 million set top boxes.