Tata Play expands offering to 140 channels

Plans to intensify distribution to reach 5000 towns

Chennai, September 24, 2007: Tata Play Ltd., the JV between the TATA Group and STAR, recently introduced 15 SUN channels, Kalaignar TV, NDTV Good Times, UTV Bindass, Neo Sports and Neo Sports Plus taking its product offering to 140 channels and interactive services. Tata Play has also launched ActveTM Cooking, the first–of–its-kind interactive service that allows viewers to get recipes when they want at the press of a button.

To cater to its rapidly expanding customer base in South India, the company has introduced new channel packages starting at Rs. 200 p.m., designed especially for customers in the region. Tata Play crossed the 1 million connection mark in its first year of operations making it the fastest growing DTH platform across the globe.

Mr. Vikram Kaushik, MD & CEO, Tata Play Ltd. said, “South India is an extremely important market for us, we have taken every effort to provide our customers from this region with entertainment that suits their needs. The introduction of 15 SUN channels along with content from other leading broadcasters from the South is only the beginning we have lots more lined up for them in the future”. Referring to being the forerunner in the DTH market in introducing the first-of-its-kind interactive services, Kaushik said, “ActveTM Cooking is one more novel initiative that allows a viewer to cook his favourite recipe at the press of a button, at anytime of the day, while watching master chefs of the country prepare it.  It is our commitment to continually provide our customers with a superior product offering coupled with unparalleled customer service.”

Since its launch in August 2006 Tata Play has rapidly expanded its distribution network across the length and breadth of the country. Currently, it is retailing from 4,500 towns and 30,000 dealers. The company aims to reach 5000 towns by the end of its second year of operation.