Tata Play enhances offering in Kerala with 19 Malayalam channels
Signs Superstar Mohanlal as brand ambassador
Kochi, 9th September, 2013: Tata Play, the leading Direct-to-home service provider in the country announced the addition of a fresh set of Malayalam channels to its offering, taking its total count to 19 channels, amongst the highest by any DTH player in the country.
Attractively priced, Tata Play South channel packages start from Rs. 170/- which includes channels & services ranging from 12 English news channels, 7 English knowledge & entertainment channels, 15 Hindi news & general entertainment channels such as Sony, Star & Zee, 2 music channels, 16 religious channels and 19 DD channels as the base pack. The introductory base pack provides any 3 regional language packs from 19 Malayalam, 22 Tamil, 15 Telugu and 11 Kannada channels, free of cost. Tata Play also offers a unique flexibility in choosing the channels (a la carte basis) you want to watch and make your own pack.
On this occasion, Vikram Mehra Chief Commercial Officer at Tata Play said, "The inclusion of the Malayalam channels reconfirms our commitment to customers and also highlights the significance of Kerala as one of the key market in the country. Increasing its footprint, Tata Play will be available with over 3000 dealers across all 10 districts in Kerala, with the help of hundreds of service partners & call center staff trained in Malayalam.”
With the addition of the Malayalam channels, and signing the superstar Mohanlal, Tata Play continues to reinforce its focus on the Kerala market, further strengthening its position nationally.
Mr. Mehra further stated, “We welcome Mohanlal to the Tata Play family. We are proud to be associated with a personality who professionally and personally exhibits our brand values of high quality, innovation and integrity. We are hence keen to feature this phenomenal star in a high–decibel multi-media ad campaign, launching this September,” he added.
Speaking on the occasion, superstar Mohanlal said, “I am delighted to be associated with Tata Play, a brand that has redefined excellence in home entertainment. Starting this festive season, with the addition of new Malayalam channels, people of Kerala can now enjoy superior quality and regional content at better value with Tata Play”.
Tata Play also provides a 24x7 helpline that is trained to answer subscriber queries in Malayalam along with 12 other languages, relocation services across the country, multiple re-charge options along with customer friendly self-care website www.mytataplay.com
Channels in Malayalam now available on Tata Play:
- Amrita
- Asianet
- Asianet Movies
- Asianet News
- Asianet Plus
- DD Malyalam
- Indiavision
- Jaihind
- Jeevan TV
- Kairali
- Kairali WE
- Kiran TV
- Kochu
- Manorama News