Tata Play enables its subscribers during the lockdown- offers emergency credit facility and free access to its interactive services. Now Stay Home, Stay Jingalala.

Minister of State for Youth Affairs & Sports Kiren Rijiju recognizes Tata Play’s initiative of providing free access to Tata Play Fitness amid COVID-19 outbreak

Over 50 million people to benefit from this initiative~

Tata Play Fitness is available in English, Hindi & Telugu and can also be accessed on the Tata Play Mobile App~

Mumbai, 25 March 2020: With the aim to raise awareness around staying fit, healthy and safe at home amid COVID-19 outbreak, Tata Play, India’s leading content distribution and Pay TV platform will provide free access to Tata Play Fitness - one of the most popular and longest running services on the platform, to all its subscribers. Minister of State for Youth Affairs & Sports Kiren Rijiju has recognised this initiative that comes at a time when it is imperative for people to join the drive to stay at home during the current country wide lockdown.

Tata Play

This initiative will benefit Tata Play’s entire subscriber base, reaching more than 50 million people, allowing them to keep up their fitness regimen from the safety and comfort of their own homes.

Tata Play Fitness, available in English, Hindi & Telugu allows subscribers to get fit with celebrity fitness experts including Yasmin Karachiwala, Kaizzad Capadia, Abbas Ali, Shivoham, Luke Coutinho, Deepika Mehta, etc. at their own leisure. The service offers a daily slot dedicated to women’s fitness, fitness for senior citizens, nutrition advice and celeb fitness secrets along with interactive sessions.

Tata Play Fitness is available on #110. It is also available on Live TV and VOD on the Tata Play Mobile App. For further details about the service click here

For more information on Tata Play, visit qa-portal.tataplay.com & watch.tataplay.com

 

Tata Play Contacts:

Atrayee Chandra | E: atrayee.chandra@tataplay.com

Aditya Ravi | E: aditya.ravi@tataplay.com

 

Genesis BCW contacts:

Alina Zafar | M: +91 82913 96747 | E: alina.zafar@genesis-bcw.com

Priya Shetty | M: +91 8291006279 | E: priya.shetty@genesis-bcw.com