Tata Play connection now for just Rs 400

It is time to “Watch what you want, when you want”

Mumbai, October 15, 2012: Building up to the digitization deadline, Tata Play today announced a special promotional offer where consumers can now buy a new Tata Play Set Top Box for just Rs. 400/ and pay the balance by way of Equated Daily Installments (EDI) of Rs. 4, for a period of 365 days.

In addition, consumers are entitled to a free one month subscription to the Supreme Sports Pack that offers the perfect blend of leading Marathi GEC, Hindi GEC, Hindi Movies, Marathi & Hindi News, Sports, Music, Kids, Knowledge & interactive services for every member of the family.

Some of the channels that form part of the Supreme Sports Pack include Star Plus, Colors, Sony Entertainment, SAB, Bindass, Zee TV, Star One, SET Max, Star Gold, UTV Action, UTV Movies, Zee Cinema, Zee 24 Taas, ETV Marathi, MI Marathi, IBN Lokmat, ABP Majha, Star Pravah, Zee Marathi, Zee Talkies, Saam TV, Zee News, ABP News, NDTV India, CNBC Awaaz, India TV, 9XM, Zoom, Cartoon Network, Nat Geo, Discovery and many more.

The latest offer would be made available only in Delhi, Mumbai, Chennai & Kolkata till October 31, 2012.

Announcing the latest initiative, Mr. Vikram Mehra, Chief Marketing Officer, Tata Play Limited said, “With the digitization deadline, customers would have to invest in a Set Top Box to enjoy watching television. To ease the pressure on our customers’ pockets we now offer a new Tata Play Box with an initial down payment of Rs. 400 while the balance can be paid in daily installments of Rs. 4 over the next 365days.”