Tata Play brings back nostalgia with iconic English TV Shows from the 80s and the 90s with the launch of Tata Play Hits

Tata Play Hits launches on February 27’ 2020
Tata Play has partnered with Rewind Networks, Singapore to bring best in class content exclusively for its subscribers

Mumbai, 27th February 2020: Tata Play, India’s leading content distribution and Pay TV platform is ready to enthrall its subscribers yet again with the launch of its new value-added service - Tata Play Hits. Featuring a selection of some of the most popular, iconic and award-winning Hollywood television content from the 80s and 90s, Tata Play Hits is all set to invoke nostalgia with this distinctive curation.

Encompassing all genres of content including drama, comedy, crime, action and romance, some of the key titles exclusively available on the service include: Baywatch, Charlie’s Angels, Charmed, Miami Vice, Law & Order: Special Victims Unit, Three’s Company, Murder, She Wrote, Knight Rider, Sabrina The Teenage Witch, The Lucy Show, Family Ties, Diff’rent Strokes and many more. The never-seen-before HD service will feature the choicest of hit TV series from Hollywood and international majors such as NBCUniversal, ViacomCBS, Sony Pictures, Fremantle, ITV Studios and others.

On bringing back some of Television’s classic shows to its subscribers said, Pallavi Puri, Chief Commercial and Content officer, Tata Play, “At Tata Play we are always looking at serving the discerning content needs of our subscribers. With Tata Play Hits we are giving our subscribers an exclusive platform to indulge in their favourite Hollywood shows from the 80s and 90s. The diverse assortment of English shows from the good old days that Hits has curated is exceptional and fulfils a need gap for our evolving viewers who are constantly looking for unique entertainment destinations that are not available elsewhere be it TV or OTT.”

“I am very excited with the launch of our service on Tata Play. This is a major milestone for Rewind Networks,” said Avi Himatsinghani, CEO, Rewind Networks. “We are confident that the great success of HITS in Asia will be replicated in India, with the service’s solid curation of the best Hollywood TV series from previous decades. Viewers of Tata Play Hits are going to love some of the best international shows and storytelling that they grew up on – in HD for the first time”

Through Tata Play Hits, subscribers can now relive the iconic & memorable characters from yesteryear shows starring Pamela Anderson, David Hasselhoff, Don Johnson, Michael J. Fox, Lucille Ball, Mariska Hargitay, Angela Lansbury, Shannen Doherty, Farrah Fawcett, Melissa Joan Hart, Gary Coleman and many others on Television as well as on-the-go on the Tata Play Mobile App under Live TV and catch-up. Tata Play Hits is now available to all subscribers at a nominal cost of Rs.75/- per month.

About Tata Play:

Tata Play Limited, is a joint venture between Tata Sons and TFCF Corporation (formerly known as Twenty-First Century Fox, Inc.). Incorporated in 2001 and launched services in 2006, Tata Play is India's leading content distribution platform providing Pay TV and OTT services. With the objective of connecting to the best content in the world on any budget, any screen, anytime and anywhere. Tata Play was the first to launch multiple products and services that redefined the subscribers viewing experience in the country.

Tata Play was the first to bring customized package and ala-carte channels options and Interactive services on the platform, Hindi programming guide, VOD and DIY video library and many more.

Tata Play brought about a complete paradigm shift in the market with the launch of Tata Play+, offering the breakthrough ‘Personal Video Recorder’ (PVR) technology for the first time in the Indian subcontinent, with unique features such as Pause, Record & Rewind Live TV. It was also the first to launch a 4k enabled and Transfer enabled STB in India. Tata Play was the first to launch platform and interactive services customized for the Indian market. The 25 interactive services today include Tata Play Fun Learn, Tata Play Smart Games, Tata Play Vedic Math, Tata Play English, Tata Play Cooking, Tata Play Smart Manager, Tata Play Classroom, Tata Play Javed Akhtar, Tata Play Music+, Tata Play Darshan, Tata Play Comedy, Tata Play Music, Tata Play Fitness and Tata Play Dance Studio. Tata Play is the only Pay TV player in the world, to have a successful business model on its offering of pioneering interactive services today.

Tata Play provides the most comprehensive channels and platform services line-up ranging from movies, news, entertainment and sports channels. The Tata Play Mobile App enables subscribers to experience Live TV as they would have watched it on their TV sets, along with services such as On-Demand with over 5000 titles, Remote Record to set recording on the STB even when not at home or near the STB and Transfer to download and view content recorded from the STB.

The company has invested in state-of-the-art digital infrastructure, partnered with global leaders to provide superior technology and set-up high-end 24x7 call centers in 14 languages across the country manned by multi-lingual customer service associates to offer professional and efficient customer service. Tata Play currently has 645 channels & services (495 SD, 91 HD channels, 24 interactive services, 15 SD and 8 HD movie showcase).

Tata Play has been a pioneer in the HD Set top box segment having significant market share in the category. It has been continuously adding new channels and platform services across various genres and languages to beef up its content offering to cater to all segments of the audience. Tata Play currently has its footprints spread across 4 lakh towns with over 19 million connections in India.

For more information on Tata Play, visit qa-portal.tataplay.com & watch.tataplay.com

About Rewind Networks

Incorporated and Headquartered in Singapore, is a Multimedia Branded Entertainment Company dedicated to providing the Best in Class content to audiences across the Asia Pacific region.

HITS HD is Rewind Networks’ maiden venture launched in 2013 as a linear 24x7 pan-regional pay-TV service. It features a curated selection of the greatest television drama and comedy series from the past few decades in High Definition.

HITS is the fastest growing basic general entertainment channel in Asia, now reaching more than 18 million households across 13 countries: Singapore, Malaysia, Indonesia, The Philippines, Taiwan, Vietnam, Thailand, South Korea, Brunei, Myanmar, Sri Lanka, the Maldives and now India. The channel is available on the basic packs of leading pay TV platforms and OTT services in these countries including StarHub, Singtel, Astro, MNC Vision, First Media, MyRepublic, Cignal, SKYcable, MOD, CNS, K+, VTVcab, Viettel, CANAL+, Kristal Astro, Dialog, KT and Tata Play. To know more log on to hitstv.com

HITS MOVIES HD, the second service from Rewind Networks, is a 24x7 pan-regional pay-TV channel that launched in October 2018 and available on StarHub in Singapore, MNC Vision, First Media and MyRepublic in Indonesia, Astro in Malaysia, Dialog in Sri Lanka, CANAL+ in Myanmar as well as Cablelink and leading provincial cable systems in the Philippines. The service celebrates the best movies ever made from the 1960s to the 1990s, featuring a carefully curated selection of the finest films in HD from across major studios. To know more log on to hitsmovies.tv

Rewind Networks has secured extensive licensing deals with leading studios such as Disney Media Distribution, CBS Studios International, NBCUniversal International, Sony Pictures Television, 20th Century Fox Television Distribution, MGM Studios, Paramount Pictures, FremantleMedia, Warner Bros Television, Lionsgate and Carsey-Werner.

It will continue to progressively launch HITS HD and HITS MOVIES HD in other South East Asia markets as well as South Korea, Hong Kong, Taiwan and some South Asian countries.

For media-related enquiries
Sandie Lee
EVP and Head of Channels
Rewind Networks
e: sandie@rewindnetworks.com