Tata Play Binge strengthens OTT play with ZEE5

~ZEE5 premium content available at no additional cost for all TATA Play Binge users~

Mumbai, November 14, 2019: ZEE5, India’s largest ConTech brand, has partnered with Tata Play, India’s leading content distribution platform to offer ZEE5’s premium content for their subscribers via the Tata Play Binge platform. Tata Play Binge is a unique platform which aggregates premium content from OTT apps including Hotstar, SunNXT, Eros Now, Hungama Play- and now ZEE5 through a single subscription fee of Rs. 249/- per month. Tata Play Binge is accessible to customers through the Amazon FireTV Stick – Tata Play Edition.

ZEE5’s addition to the already vast offering of content on Tata Play Binge will see it add 1,00,000+ hours of content in 12 languages which includes the best of original content/films, Bollywood and regional movies. The Tata Play Binge platform is designed for easy content discovery and a superior viewing experience. Together, ZEE5 and Tata Play will reimagine the way content is consumed on television in the age of connected devices and help expand reach for each other.

A spokesperson at ZEE5 India said, “ZEE5 is continuously working towards offering bespoke content for varied consumer taste clusters across India. As part of this journey, partnering with Tata Play reinforces our commitment to democratise content at all levels. We are happy to extend our partnership with Tata Play on their new digital initiative Tata Play Binge. We are certain that Tata Play will make content viewing an enriching and engaging experience for all users.”

In view of the development a spokesperson at Tata Play said, “Powered by finest technology and packaged with the most user-friendly interface, Tata Play Binge aims to prove a new entertainment experience to subscribers across millions of homes. We are glad to incorporate ZEE5 into a plethora of premium digital content on the Binge ecosystem making it the preferred single destination in the world of streaming platforms.”

In 2019 itself, ZEE5 has rolled out around 25 original shows across genres, and the platform is committed to launching 72+ shows by March 2020. It has crossed 70 million+ downloads since launch on the Play Store and had 9 million DAUs as of September 2019.

About ZEE5: ZEE5 is the digital entertainment destination by Zee Entertainment Enterprises Limited (ZEEL), a global Media and Entertainment powerhouse. With content across 12 languages like English, Hindi, Bengali, Malayalam, Tamil, Telugu, Kannada, Marathi, Oriya, Bhojpuri, Gujarati & Punjabi, ZEE5 is home to 1 lakh hours of On Demand Content and 80+ live TV channels. The platform brings together the best of Originals, Indian and International Movies and TV Shows, Music, Kids content, Cineplays, Live TV and Health and Lifestyle content all in one single destination. ZEE5 offers ground breaking features like 11 navigational languages, content download option, seamless video playback and Voice Search. Follow ZEE5 on Facebook.com/ZEE5Premium, Twitter.com/ZEE5Premium, Instagram.com/ZEE5Premium