Tata Play Binge strengthens OTT play with the addition of VOOT Select and VOOT Kids

  • Tata Play Binge is a streaming platform that aggregates the best of OTT apps under a single interface and single subscription.
  • Accessed via the Amazon Fire TV Stick- Tata Play Edition and the Tata Play Binge+ Android powered Smart Set-top box, the aggregator service gives a single sign-in access to 8 premium apps; Disney+ Hotstar Premium, ZEE5, SunNxt, Hungama Play, Eros Now, ShemarooMe and now Voot Select and Voot Kids. It also offers 3 months of Amazon Prime Video at no extra cost
  • VOOT Select to offer Voot Originals, exclusive international content, and favorite Indian TV shows – 24 hours before broadcast
  • VOOT Kids to offer India’s most-loved cartoon characters and learning content including audio stories, eBooks and quizzes

Mumbai, 12 August 2020: Strengthening its content catalogue to meet the growing entertainment requirements across age groups, Tata Play Binge – Tata Play’s OTT aggregator service has now partnered with Viacom18 Digital Ventures to bring onboard their premium content streaming service VOOT Select, and kids-focussed VOOT Kids for its growing subscriber base.

This partnership will add India’s top TV shows from Viacom18 and Voot Originals, along with the most-loved cartoon characters from Indian and International shows, to Tata Play Binge. Bringing the benefits of catch-up and premium OTT content on television, Tata Play Binge already offers a host of entertainment options from India’s top OTT platforms, such as Amazon Prime Video, Disney+ Hotstar Premium, ZEE5, SunNxt, Hungama Play, Eros Now and ShemarooMe.

The addition of VOOT Select and VOOT Kids to the existing vast offering of content on Tata Play Binge will enable Binge users to access path breaking originals, exclusive international content, cult blockbuster movies in multiple languages and a versatile collection of thousands of videos, e-books, quizzes and audio stories for children with an aim to aid  holistic development of their mental, emotional and social faculties.. The partnership will reconceptualize the way content is consumed on television in the age of connected devices and will help cater to a wide set of underserved audiences, giving a fillip to consumer satisfaction quotient.

Commenting on the partnership, Pallavi Puri, Chief Commercial and Content Officer, Tata Play, said, “Keeping customer requirements at the forefront, we have continued to expand the library for Tata Play Binge with OTT apps that offer the most popular and relatable content for the entire family. In the current environment when children are facing a dearth of entertainment options, adding VOOT Kids will enhance the entertainment experience for kids with a balanced library of fun and learning content. Further, with Voot Select, we will open the doors to Viacom18’s exciting library of movies and top Indian TV shows – all available 24 hours before TV.”

Commenting on the partnership, Gourav Rakshit, COO at Viacom18 Digital Ventures said, “At VOOT, we believe in building a versatile and immersive digital ecosystem that will add value to our users with path-breaking and diverse content experiences. With an increase in demand for content consumption, be it entertainment through VOOT Select or fun learning through VOOT Kids, this promising collaboration with Tata Play Binge will help us cater and reach out to a larger audience base. We are delighted to partner with a like-minded brand who resonates with our ideologies and will help us make content viewing an enriching and engaging experience for all our viewers.”

With VOOT Select, Tata Play Binge users can access host of exciting content, including many Voot Originals like Asur, Marzi, Raiker Case, Illegal, etc. Blockbuster movies and on demand content of popular shows from Colors (Hindi), MTV, Nickelodeon, Colors Kannada, Colors Marathi, Colors Bangla, Colors Super and Colors Gujarati will also be featured on the platform. Added to the list are renowned international shows, such as Shark Tank S11, Why Women Kill, The Good Wife, The Affair and The Twilight Zone among others.

At a time when kids are compelled to stay indoors and there has been an increased demand for content to keep them safely engaged at home, the partnership with VOOT Kids – India’s only app for kids that provides an amalgamation of learning and entertainment content – will provide the perfect destination for kids on Tata Play Binge. It offers thousands of hours of popular Indian and international shows, with 200+ cartoons – including favourites like Pokemon, Peppa Pig, Paw Patrol, Motu Patlu, Dora the Explorer, Ben 10 and Avatar – 150+ audio stories, 500+ eBooks and 5000+ educational quizzes.

Tata Play subscribers can access the library of premium OTT apps on Tata Play Binge via the Amazon Fire TV Stick – Tata Play Edition for just Rs. 299/-per month. New and existing Tata Play customers can avail a Tata Play Binge+ connection at an offer price of Rs. 3999/- which includes 6 months subscription to the Tata Play Binge platform. Tata Play Binge customers on the FireTV stick or the Android Box also get access to last 7 days of missed shows (based on linear entitlement) and 3 months of Amazon Prime subscription at no extra cost.

About Tata Play Binge
Tata Play, India’s leading content distribution and Pay TV platform, introduced ‘Tata Play Binge’ in 2019. A pioneering service that brings content from leading OTT platforms such as Disney+ Hotstar Premium, ZEE5, Voot Select, Voot Kids, SunNxt, Hungama Play, Eros Now and ShemarooMe via one interface with single sign-in. Subscribers can access a bouquet of 400,000+ movies and shows, last 7 days TV catch-up, along with 1000+ titles from the Tata Play VOD library. A single subscription fee of Rs. 299/- a month includes content from all the 8 Premium apps. Amazon Prime subscription comes at an additional cost of Rs. 129/- per month following the first 3 months at no extra cost. Tata Play Binge can be accessed by Tata Play subscribers using the Amazon FireTV stick - Tata Play Edition, or the Tata Play Binge+ Smart Set Top Box powered by Android TV.
For more information on Tata Play Binge, visit  https://bit.ly/TataPlayBinge

About VOOT Select

VOOT Select is Viacom18’s premium subscription led video on demand streaming service that offers you access to the best Indian and International content across genres. Along with some of the most popular network shows, the platform boasts of promising VOOT Select originals, specially curated international content, live TV and much more. The diverse range of offerings make VOOT Select one of the most sought-after content destinations in the streaming space. With an exalting purview of more than 15000 hours of content, ranging across 10 languages, VOOT Select caters to the never-ending needs of a discerning digital audience across segments. Made for stories, the premium OTT platform from the house of Viacom18  offers critically acclaimed Indian originals along with exclusive global content from studios like CBS, like CBS, CBS All Access, Showtime, Fremantle, Endemol Shine, Chelsea TV, Arsenal TV, Real Madrid TV, BBC, and Sony Pictures, among others. VOOT Select, the home for great stories is available for Android, iOS and web users for INR 99 per month or INR 999 for an annual subscription.

About VOOT Kids

VOOT Kids is India’s first and only multi-format Kids app offering Fun & Learning accredited by Early Childhood Association. The app has four major categories: WATCH, LEARN, READ AND LISTEN including hours of Indian and International content. The rich content library also consists of MCQ’s covering 5 skill set domains, audio books from Karadi Tales, Jataka Tales and audio originals with character led stories and best-selling e-books. The content on VOOT Kids will help a child create a perfect balance between learning and having fun. The app is available on iOS and Android phones.

About Viacom18

Viacom18 Media Pvt. Ltd. is one of India's fastest growing entertainment networks and a house of iconic brands that offers multi-platform, multi-generational and multicultural brand experiences. A joint venture of TV18, which owns 51%, and Viacom Inc., with a 49% stake, Viacom18 defines entertainment in India by touching the lives of people through its properties on air, online, on ground, in shop and through cinema.