Tata Play Binge+ Partners With Asia's Largest Content Fest – India Film Project Season X

Tata Play Binge+ gets on board as Associate Sponsor for the 4-day virtual fest to take place from Oct 22 to Oct 25, 2020

Mumbai, 08 October 2020:Tata Play Binge+ – Tata Play’s OTT + TV aggregator service and India Film Project, Asia’s Largest Content Fest, have today announced a strategic partnership with the objective to engage meaningfully and curate a series of content-driven virtual sessions celebrating the contribution of content creators in the digital space.  

Film Project, since its inception in 2011, has put in efforts to build a community of content creators across the varying forms of art. Tata Play, India’s leading content distribution and Pay TV platform entered actively into the OTT platform aggregation space through its pioneering service, Tata Play Binge last year and with Tata Play Binge+ this year, it has brought both OTT and Live TV together under one service. This partnership is a continuation of the effort towards making content platform agnostic and democratising its reach. Through this collaboration, Tata Play Binge+ and India Film Project aim to spark meaningful conversations around the digital ecosystem and felicitate the journey of creators who have helped in the growth of Indian content.

Commenting on the association, Anurag Kumar, Chief Communications Officer, Tata Play, said, “Tata Play as a brand has always believed that content is king regardless of the platform it is been showcased on and understands the increasing demand of digital content. Tata Play Binge+ service is our step towards making the best of content across mediums available for our customers on a single platform. We are glad to be associated with India Film Project who have been at the forefront of discovering new content creators, valuing and showcasing their creation for the world to see. Through this partnership, we are furthering our individual brand promise to drive synergies towards appreciating the contribution of content creators in digital space.”

Commenting on the association, Ritam Bhatnagar, Festival Director, India Film Project, said, “At IFP, we witness celebration of some of the best contents created across world. Within IFP’s creator community, we noticed a need for creators to watch content that transcends not just geographical boundaries but also the limitations of switching between app subscriptions. The partnership will enable our community to explore a world not limited by subscriptions but sheer love for content”

About Tata Play Binge
Tata Play, India’s leading content distribution and Pay TV platform, introduced ‘Tata Play Binge’ in 2019. A pioneering service that brings content from leading OTT platforms such as Disney+ Hotstar Premium, ZEE5, Voot Select, Voot Kids, SunNxt, Hungama Play, Eros Now and ShemarooMe via one interface with single sign-in. Subscribers can access a bouquet of 400,000+ movies and shows, last 7 days TV catch-up, along with 1000+ titles from the Tata Play VOD library. A single subscription fee of Rs. 299/- a month includes content from all the 8 Premium apps. Amazon Prime subscription comes at an additional cost of Rs. 129/- per month following the first 3 months at no extra cost. Tata Play Binge can be accessed by Tata Play subscribers using the Amazon FireTV stick - Tata Play Edition, or the Tata Play Binge+ Smart Set Top Box powered by Android TV.
For more information on Tata Play Binge, visit  https://bit.ly/TataPlayBinge

About India Film Project
India Film Project is a unique content festival which celebrates content in any form, shape, and size. IFP, makes consistent efforts towards providing a platform to creators across films, digital, literature and music, to come out there to showcase their talent. IFP’s 50 Hour Filmmaking Challenge and 50 Hour Music Challenge are a unique concept and the largest filmmaking challenge in the world with participation from over 30 countries. Each year, IFP gets over 55,000+ creators together under one platform to generate over 15,000 minutes of content, making it one of the largest creative collaborations in the world. IFP’s festival, scheduled from Oct 22-25 this year virtually, will see 20,000+ creators travelling from over 200 cities and 20+ countries to celebrate content.
For more information – www.indiafilmproject.co