Tata Play Binge partners with CuriosityStream to Bring World-Class Factual Entertainment for its Subscriber

  • CuriosityStream launched on Tata Play on November 17, 2020
  • Tata Play Binge adds thousands of exciting, on-demand titles from CuriosityStream’s distinguished library of world class documentaries
  • Tata Play Binge is an aggregator service that gives a single sign in access to content from 10 premium OTT apps; Disney+ Hotstar Premium, ZEE5, SunNxt, Hungama Play, Eros Now, ShemarooMe, Voot Select, Voot Kids, SonyLIV and now CuriosityStream via a single subscription. It also offers 3 months of Amazon Prime Video at no extra cost. All content can be discovered through a single user interface
  • Subscribers can access Tata Play Binge via the Amazon Fire TV Stick – Tata Play Edition or the Tata Play Binge+ smart set top box, at just Rs. 299/-per month

Mumbai, 17th Nov’2020: CuriosityStream, one of the world’s leading factual media companies, and Tata Play, India's largest content distribution and Pay TV platform, today announced a new partnership to bring thousands of hours of documentary films and series to Tata Play subscribers across India.

Tata Play subscribers will now have access to CuriosityStream’s award-winning informative content via the Tata Play Binge OTT aggregator service which is available on the Tata Play Binge+ Smart set top box and on the Amazon Fire TV Stick-Tata Play Edition.

CuriosityStream will also be available as a linear service on television to all Tata Play DTH subscribers with an option to view live and catch-up content on-the-go via the Tata Play Mobile app. Tata Play subscribers can now watch CuriosityStream on #715 on the EPG.

The partnership will enable Tata Play subscribers to enjoy the exclusive originals, series and features including popular titles like Deep Ocean Narrated by Sir David Attenborough, Dragons & Damsels Narrated by Sir David Attenborough, Stephen Hawking’s Favorite Places, Mumbai Railway, Amazing Dinoworld and Age of Big Cats among others.

Talking about the partnership, Pallavi Puri, Chief Commercial and Content Officer, Tata Play said, “CuriosityStream is globally renowned for its unique offering. We wanted to bring the most compelling factual content to our OTT and linear TV subscribers across genres like science, history, space, technology and many such subjects that have an enviable fan following in India. This kind of a coveted library adds another dimension to our content catalogue, and we are very proud of this association.”

CuriosityStream shares Tata Play’s commitment to bringing viewers the highest quality content wherever and whenever they want to experience new adventures and discover the world’s most fascinating people, places, and stories.” said Bakori Davis, Managing Director and Head of International Distribution for CuriosityStream. “We look forward to partnering with Tata Play to introduce CuriosityStream to new viewers throughout India and to grow our company’s reach in this dynamic media market.”

Created by John Hendricks, the visionary founder of Discovery Channel, CuriosityStream is renowned for its unique brand of storytelling and stunning visuals that immerse viewers in exclusive originals, series and features that help them explore their passions and discover new ones. Tata Play viewers will have access to the full category of factual entertainment with CuriosityStream’s award-winning programming covering space, art, volcanoes, history, travel, cars, architecture, dinosaurs and so much more.

Tata Play Binge is a streaming platform that aggregates the best of premium OTT and catch-up TV content under a single interface and subscription. Accessed via the Amazon Fire TV Stick- Tata Play Edition and the Tata Play Binge+ Android powered Smart Set-top box, it offers a host of entertainment options from India’s 10 premium OTT apps including Disney+ Hotstar Premium, ZEE5, SunNxt, Hungama Play, Eros Now, ShemarooMe, Voot Select, Voot Kids, SonyLIV and now CuriosityStream. It also offers 3 months of Amazon Prime Video at no extra cost.

About Tata Play
Tata Play Limited, is a joint venture between Tata Sons and TFCF Corporation (formerly known as Twenty-First Century Fox, Inc.). Incorporated in 2001 and launched services in 2006, Tata Play is India's leading content distribution platform providing Pay TV and OTT services. With the objective of connecting to the best content in the world on any budget, any screen, anytime and anywhere. Tata Play was the first to launch multiple products and services that redefined the subscribers viewing experience in the country.

Tata Play was the first to bring customized package and ala-carte channels options and Interactive services on the platform, Hindi programming guide, VOD and DIY video library and many more. 

Tata Play brought about a complete paradigm shift in the market with the launch of Tata Play+, offering the breakthrough ‘Personal Video Recorder’ (PVR) technology for the first time in the Indian subcontinent, with unique features such as Pause, Record & Rewind Live TV. It was also the first to launch a 4k enabled and Transfer enabled STB in India. Tata Play was the first to launch platform and interactive services customized for the Indian market. The 25 interactive services today include Tata Play Fun Learn, Tata Play Smart Games, Tata Play Vedic Math, Tata Play English, Tata Play Cooking, Tata Play Smart Manager, Tata Play Classroom, Tata Play Javed Akhtar, Tata Play Music+, Tata Play Devotion, Tata Play Darshan, Tata Play Comedy, Tata Play Music, Tata Play Fitness and Tata Play Dance Studio. Tata Play is the only Pay TV player in the world, to have a successful business model on its offering of pioneering interactive services today.

Tata Play provides the most comprehensive channels and platform services line-up ranging from movies, news, entertainment and sports channels. The Tata Play Mobile App enables subscribers to experience Live TV as they would have watched it on their TV sets, along with services such as On-Demand with over 5000 titles, Remote Record to set recording on the STB even when not at home or near the STB and Transfer to download and view content recorded from the STB.

The company has invested in state-of-the-art digital infrastructure, partnered with global leaders to provide superior technology and set-up high-end 24x7 call centres in 14 languages across the country manned by multi-lingual customer service associates to offer professional and efficient customer service. Tata Play currently has 652 channels & services (498 SD, 91 HD channels, 25 interactive services, 16 SD and 9 HD movie showcase).

Tata Play has been a pioneer in the HD Set top box segment having significant market share in the category. It has been continuously adding new channels and platform services across various genres and languages to beef up its content offering to cater to all segments of the audience. Tata Play currently has its footprints spread across 4 lakh towns with over 19 million connections in India.

About CuriosityStream
Launched by media visionary John Hendricks, CuriosityStream is one of the world’s leading factual media companies. Our documentary series and features cover every topic from space exploration to adventure to the secret life of pets, empowering viewers of all ages to fuel their passions and explore new ones. With thousands of titles, many in Ultra HD 4K, including exclusive and award-winning originals, CuriosityStream features stunning visuals and unrivaled storytelling to demystify science, nature, history, technology, society, and lifestyle.