Tata Play Beauty inspires women to discover their own definition of beauty
~Service will offer subscribers do-it-yourself tips from top stylists and experts~
Mumbai, November 16, 2017: Make-Up hacks, savvy fashion trends, delightful skin care tips and much more from the best in the industry, is what Tata Play Beauty promises to bring to households across the country. This festive season, Tata Play — India's leading content distribution platform, launched its latest interactive service in partnership with FTheCouch (FTC) Beauty Studio, a Suniel Shetty initiative.
Tata Play Beauty will bring home beauty wizards, who work their magic to transform your favourite actors into stars. They will share tips & tricks on makeup, skincare & the latest fashion trends in an easy to understand DIY format at the touch of a button.
On the launch of Tata Play Beauty, Pallavi Puri – Chief Commercial Officer at Tata Play says, “Tata Play has always launched interactive services that inspire and encourage its subscribers to learn, grow and improve in areas that interest them. Tata Play Beauty is designed to build (DIY) skills in grooming, styling and care and will inspire women to look good and feel confident at all times! To create this recipe of confidence Tata Play has tied up with FTC beauty studio who will bring to the service the best-known experts in the field of beauty & fashion.”
In association with FTC Beauty Studio, Tata Play Beauty will get celebrity make-up experts & stylists such as Bharat & Dorris, Ambika Pillai, Subhash Singh, Shan Mu, Aalim Hakeem, Anju Modi, Tarun Tahiliani, Kavita Bhartiya, Payal Jain and skin care experts such as Dr. Swati Maheshwari to recreate Bollywood's glamour from the comfort of your living room. The service also boasts of a pool of social media talents such as Shruti Anand, Noorin Sha, Hesha Cheema, et al.
On this initiative Superstar Suniel Shetty, stated, "After launching Fitness & Acting Adda with Tata Play, I really look forward to yet another association with Tata Play for FTC Beauty Studio. It is a service which every household in the country will appreciate and deem useful".
This is the only service today providing 24x7, non-stop access to everything related to Beauty- Makeup, Fashion and Skincare. The unique addition to this service is that of the Kids Special segment that gives tips & updates on hair style and fashion trends. The service will include a Sunday special vignette 'Zindagi Khoobsurat Hai' and show 'Saas, Bahu Aur Beauty' giving subscribers a glimpse into the day-to-day lives of TV celebrities.
Akshay Vatsa, Cofounder & CEO of FTC Talent Media & Entertainment Pvt. Ltd. said, "Our vision at FTC has always been to create innovative content and provide our users a convenient access to our offerings. Extending this thought, we are happy to launch FTC Beauty Studio with Tata Play Beauty to help the audience learn and empower themselves to create their own Beauty recipe, with the best in class experts from the field of Fashion and Beauty."
Tata Play subscribers can avail the service at Rs. 59/- per month on Ch #119 and will also be available on the Tata Play Mobile App. Tata Play has an array of over 15 services, some of which are Tata Play Fitness, Tata Play Acting Adda, Tata Play Dance, Tata Play Cooking, Tata Play English, Tata Play Vedic Maths, Tata Play Comedy, Tata Play Classic Cinema, Tata Play Javed Akhtar, Tata Play Music + and many more.
About Tata Play
Tata Play Limited, is a joint venture between Tata Sons and TFCF Corporation (formerly known as Twenty-First Century Fox, Inc.). Incorporated in 2001 and launched services in 2006, Tata Play is India's leading content distribution platform providing Pay TV and OTT services. With the objective of connecting to the best content in the world on any budget, any screen, anytime and anywhere, Tata Play was the first to launch multiple products and services that redefined the subscribers viewing experience in the country.
Tata Play has been a pioneer in the HD Set top box segment having significant market share in the category. It has been continuously adding new chann els and platform services across various genres and languages to beef up its content offering to cater to all segments of the audience. Tata Play currently has its footprints spread across 2 lakh towns with over 18 million connections in India.
For more information on Tata Play, visit qa-portal.tataplay.com
About FTheCouch
FTC Talent Media & Entertainment Pvt. Ltd operating under the brand name FTheCouch(FTC) is an online global platform that aggregates and connects talent, recruiters and service providers in the Entertainment Industry. Founded by Bollywood actor, Suniel Shetty & cofounded by Casting Director, Mukesh Chhabra in October 2016, FTC currently has over 35,000 registered talents from 80+ countries and 500 recruiters offering jobs in films, television, advertisements, theatre, live events, and workshops. The platform simplifies the discovery and hiring process in the entertainment industry by allowing new and established talent in acting, music, scriptwriting, direction, dancing, etc. to connect directly to opportunities with verified recruiters and projects.
FTC also has another division called Original Production Studio which is a new-age content development company. It specialises in custom content creation for various platforms ranging from Digital, DTH, Television and Movies. With a state-of-the-art infrastructure and a global network of content publishing and distribution partners, we have produced over 2000+ hours of original content across genres like Fitness, Acting, Beauty & Lifestyle.
FTC Beauty Studio - India's 1st Service on Tata Play dedicated to Beauty, Fashion & Lifestyle desires and aspirations of the Indian women of today. FTC Beauty Studio is the go-to-destination for beauty tips & tracks, latest trends and fashion advice, styling techniques and home decor. Fashion has been made convenient, lifestyle affordable and beauty accessible! It is a guide to empower and transform each and every viewer, to a happier, confident version of themselves.