Tata Play Bangla Cinema along with Parambrata to bring families together
Tata Play partners with Jalsha Movies, premiers latest Bangla cinema and largest library of premium movies
Kolkata, 15 May 2019: Tata Play, India’s leading content distribution platform known for offering diverse regional services, launched a new avatar of Tata Play Bangla Cinema. The service was unveiled by popular Tollywood actor Parambrata Chattopadhyay along with Anurag Kumar, Chief Communications Officer, Tata Play.
With ever growing popularity for regional cinema, Tata Play Bangla Cinema aims to bring entertainment for all members of a family on one platform. Partnering with the leading movie content providers –Jalsha Movies, the new version of Tata Play Bangla Cinema will now premiere the new releases along with popular & premium movies with over 100+ titles across genres at just Rs.1/- per day.
Present at the unveiling, Anurag Kumar, Chief Communications Officer, Tata Play said, “The Bengali audience is sophisticated in taste and the propensity to consume movies in Bangla is very high. There is a huge percentage of Bengali audience spread across India and we have seen consumption of Tata Play Bangla Cinema from all these markets. We have hence strengthened our offering with our new partner Jalsha Movies, by featuring premier movies monthly to delight our subscribers. These premier movies will be ad-free and never seen before on Television.”
Celebrity Parambrata Chattopadhyay during the event said, “Historically, Bengali film industry, has been a beacon for the country's film industry. Their love for quality cinema has never died down. The audience wants to consume movies as soon as it is released and then there are people who miss watching their favourite movies due to lack of theatrical releases in their city. But now, Bengali cinema lovers across India can enjoy the best of Bangla cinema, thanks to Tata Play.”
Tata Play Bangla Cinema offers over 100+ movies across drama, action, comedy, thriller and horror with exclusive movie Premieres every month. Subscribers can look forward to World Television Premier of movies such as Mon Jane Na, Rosogolla, Manojder Odbhut Bari, Mukherjee Da’r Bou and many more from the comfort of their homes. The service will also showcase a mix of premium blockbuster movies like Amazon Obhijaan, Baadhsahi Angti, Zulfiqar, Rajkahini and other popular movies.
Tata Play Bangla Cinema service further strengthens the bouquet of regional cinema services for Tata Play by offering uninterrupted and high-quality entertainment to the growing popularity and demand for regional movie content. As a part of this endeavour, the bouquet already includes Tata Play Telugu Cinema, Tata Play Tamil Cinema, Tata Play Bhojpuri Cinema, Tata Play Punjab De Rang, Tata Play Marathi Cinema and Tata Play Kids Cinema.
Tata Play Bangla Cinema is available to all subscribers on Channel and 1310 (SD).
About Tata Play:
Tata Play Limited, is a joint venture between Tata Sons and TFCF Corporation (formerly known as Twenty-First Century Fox, Inc.). Incorporated in 2001 and launched services in 2006, Tata Play is India's leading content distribution platform providing Pay TV and OTT services. With the objective of connecting to the best content in the world on any budget, any screen, anytime and anywhere, Tata Play was the first to launch multiple products and services that redefined the subscribers viewing experience in the country. Tata Play has been a pioneer in the HD Set top box segment having significant market share in the category. It has been continuously adding new channels and platform services across various genres and languages to beef up its content offering to cater to all segments of the audience. Tata Play currently has its footprints spread across 2 lakh towns with over 18 million connections in India.
For more information on Tata Play, visit qa-portal.tataplay.com & watch.tataplay.com
Tata Play Contacts:
Nida Paloba | E: nida.paloba@tataplay.com
Aditya Ravi | E: aditya.ravi@tataplay.com
Genesis BCW Contacts:
Priya Shetty | M: +918291006279 | E: Priya.shetty@genesis-bcw.com
Alina Zafar | M: + 91 8960789372 | E: Alina.Zafar@genesis.com
