Tata Play and Netflix to join hands for the next innovation in content delivery

MUMBAI, April 24, 2018: Tata Play and Netflix today entered into a strategic partnership. Through this partnership in India, in the coming months, subscribers of both Tata Play and Netflix will have easy access to a world of content through future Tata Play platforms.

Tata Play subscribers will be able to browse and access the entire Netflix service, including TV shows, films, documentaries, stand-up comedy and kid’s titles. Netflix’s service includes over a thousand hours of Ultra HD content, complementing Tata Play’s extensive high-quality programming.

In view of this development, Harit Nagpal, MD & CEO of Tata Play Ltd. said, “Tata Play’s partnership with Netflix adds another dimension to providing world-wide quality content On-Demand for our subscribers. Keeping up with our promise of pioneering innovation, we will soon announce the offering that is possible with this partnership. We are glad to include Netflix in our family and look forward to keep offering an extraordinary entertainment experience to all our subscribers.”

Bill Holmes, global head of business development for Netflix said, “We are delighted to partner with Tata Play to bring great content under the same roof. With this new partnership and Netflix’s stellar line up of original content from across the world, Tata Play's customers will be able to seamlessly access and enjoy all the best entertainment they love in one place.”

About Tata Play:

Tata Play Limited, is a joint venture between Tata Sons and TFCF Corporation (formerly known as Twenty-First Century Fox, Inc.). Incorporated in 2001 and launched services in 2006, Tata Play is India's leading content distribution platform providing Pay TV and OTT services. With the objective of connecting to the best content in the world on any budget, any screen, anytime and anywhere, Tata Play was the first to launch multiple products and services that redefined the subscribers viewing experience in the country. Tata Play has been a pioneer in the HD Set top box segment having significant market share in the category. It has been continuously adding new channels and platform services across various genres and languages to beef up its content offering to cater to all segments of the audience. Tata Play currently has its footprints spread across 2 lakh towns with over 18 million connections in India.
For more information on Tata Play, visit qa-portal.tataplay.com & watch.tataplay.com

About Netflix

Netflix is the world's leading internet entertainment service with 125 million members in over 190 countries enjoying more than 140 million hours of TV shows and movies per day, including original series, documentaries and feature films. Members can watch as much as they want, anytime, anywhere, on nearly any internet-connected screen. Members can play, pause and resume watching, all without commercials or commitments.

GBM Contacts

Thomas Cherian - tcherian@netflix.com
Vaishnavi Murali - vaishnavi.murali@publicisconsultants-asia.com