Tata Play is all set to launch Tata Play+ HD

Watch and record all the action in true High Definition

Enjoy a brilliant and immersive viewing experience at just Rs. 3999/-

Mumbai, Wednesday, February 9, 2011: Just in time for the upcoming cricketing season, Tata Play will be rolling out its most anticipated Tata Play+ HD, the new generation Personal Video Recorder (PVR) with the capability of delivering stunning High Definition (HD) picture quality in 1080i resolution with Dolby Digital 7.1 surround sound.

Equipped with a humongous 500GB hard drive, users can now record every minute to minute action of their favourite sport; ball to ball accomplishment of their favourite team and the best matches in true HD resolution.

Moreover, Tata Play+ HD not only includes all the original features of recording and playing back programs, Pausing or Rewinding live TV, different play-back positions, Series Link, Resume Recording after Power Cut and Environment Friendly Auto Power Standby but also lets TV addicts feast on one programme while recording another.

Priced at Rs 3999, Tata Play+ HD is the most advanced PVR in the market globally. What’s more, you get to record your favourite sporting event in HD too!

Mr. Harit Nagpal, CEO, Tata Play said, “In a country where cricket is nothing short of a religion, Tata Play will immensely enrich the experience of cricket aficionados by offering them the highly anticipated sporting extravaganza on High Definition. With a focused objective to enthrall the Indian viewers, Tata Play is introducing yet another ground-breaking technology – Tata Play+ HD at an unmatched price point. This offer will be a sure-fire hook shot among the subscribers with a promise to bowl them over with the ultimate viewing experience.”