Celebrate the Golden Era of films on Tata Play Classic Cinema
Service launched with Sharmila Tagore’s ad film and Ameen Sayani’s rare interviews of cinema legends
Mumbai, June 28, 2017: Time to immerse yourself in the nostalgia of cinema’s golden era with Tata Play’s new ‘Classic Cinema’ service. Tata Play— India’s leading content distribution platform launched ‘Classic Cinema’, with an ad featuring veteran actress and queen of hearts -Sharmila Tagore. In partnership with Shemaroo Entertainment Ltd., the service aims to turn the clock back and relive the best of Hindi cinema from a handpicked collection of timeless classics of the 1950s, 60s and 70s.
Did You Know?
- Amar Akbar Anthony: This is the only film where all three male singers Rafi, Kishore & Mukesh sang together with Lata Mangeshkar
- Taxi Driver: Did you know that Dev Anand married his co actress of Taxi Driver during the films shoot & kept it a secret?
With a rich pool of interactive and delightful content, the service promises such insights and much more. To celebrateHindi cinema’s iconic era, the service showcases RJ Anmol’s exclusive interviews with cinema legends such as Zeenat Aman, Dharmendra and many more.Through ‘Tata Play Classic Cinema’, subscribers will also enjoy rare & vintage interviews by legendary radio announcer Ameen Sayani with cinema stalwarts, interspersed with exclusive behind-the-scenes images and videos.
Pallavi Puri, Chief Commercial Officer, Tata Play said, “The thought behind Tata Play Classic Cinema was to bring alive those iconic movies and relive those epic scenes which are etched in some of our memories in an ad-free and break-free format. This service is targeted to not only lovers of classic films but also gives the audience of today an opportunity to connectwith the glorious era of Indiancinema.”
Apart from the classic movies, a bouquet of unique features awaits cinema enthusiasts on Tata Play Classic Cinema with specially created content such as ‘Artist of the Month’ –watch interviews and movies of a legendary artist through the month, ‘Biographies of Legends’ –a program that tracks the lives and careers of Bollywood legends, ‘Filmy Quiz’ a fun quiz where subscribers can test their knowledge on history of Indian cinema.
Hiren Gada, Director, Shemaroo Entertainment Ltd said, “TATA Play Classic brings to audience some of the finest work of the greatest film makers of Bollywood. With a very contemporary look and feel, the service is designed specially to reconnect golden era of Bollywood with today’s audience. The programming of the service includes tastefully done shows created by our young & enthusiastic team and movies that have gone missing from television. Shemaroo has one of the biggest libraries of film content and with our experience and expertise in the genre, we have been reintroducing retro in a new avatar with each of our products.”
To celebrate its launch, ‘Tata Play Classic Cinema’ priced at Rs. 59/- month, will be given free for the first ten days for subscribers to sample. The service will be available to all Tata Play subscribers on #318.