Small Screen’s Big Delight: Tata Play Mumbai Film Festival 2017 brings hidden gems of Cinema Closer to TV Viewers

Judicious mix of critically acclaimed, award winning masterpieces as well as fresh, never seen before content
Brings India's finest Film Festival experience exclusively to TV

Mumbai, 4 October 2017: Here's some pleasant news to kick start the festive season from Tata Play, India's leading content distribution platform known for launching interactive services specially customized for the Indian market. It's time for The Tata Play Mumbai Film Festival that has it all – screening films from both the remotest corners of India and countries across the globe, award winning, critically acclaimed masterpieces,  spread over two months, that you can watch from the cosy environs of your home. These films are exclusively available on Tata Play and curated in association with Jio MAMI Mumbai Film Festival with Star.

After a successful 2016 Tata Play Mumbai Film Festival Service, wherein 20+ films were made available to Tata Play's subscribers at no additional charge – the company today announced a bigger and better Tata Play Mumbai Film Festival 2017 catering to film connoisseurs. In doing so, Tata Play will bring India's finest cinema that may not have otherwise reached audiences across the country exclusively for its subscribers.

Arun Unni, Chief Content Officer at Tata Play said at the launch, "The response to Tata Play Mumbai Film Festival last year indicated that there is a sizeable audience for high quality and critically acclaimed cinema, encouraging us to further explore and bring forward these hidden gems of cinema. Tata Play sees itself as a content and audience discovery platform where our objective is to expose a wider audience each year to high-quality films. Our scale allows us to support great art and good talent an all India platform, especially to regions outside the major cultural centres, where access to film festivals is difficult otherwise."

He continued, "In our view, this service goes beyond being just a place for viewers to find great cinema. It also acts as an additional platform of exhibition for the film business."

Key features of Tata Play Mumbai Film Festival 2017 are as follows:

• Exclusive & curated Film in association with Jio MAMI Mumbai Film Festival with Star for TV: close to 30 films will run for a duration of 2 months
• Mix of critically acclaimed, award winning masterpieces as well as fresh, never seen before content
• Languages: Hindi, English, Punjabi, Marathi, Assamese, Manipuri, International (with subtitles)
• Period: 2 months (1st October to 30th November)
• Available on: Channel number: #302 in HD & #303 in SD (simulcast)

Anupama Chopra, Director, Jio MAMI Mumbai Film Festival with Star said: "We really value our partnership with Tata Play.  Cinema is India's grand passion.  There are so many wonderful filmmakers creating compelling stories.  This unique platform enables these stories to reach new and varied audiences. The Mumbai Film Festival on Tata Play serves both story tellers and movie lovers.  Let the celebration of cinema begin!"

Tata Play Mumbai Film Festival – Promo Films:

• Anupama Chopra - https://youtu.be/DwZJXOzpEhQ
• Smriti Kiran - https://youtu.be/rir5yUpFqDw
• Kiran Rao - https://youtu.be/h4nHPmO_U4A

Choicest of films: